Archive for May, 2012

The new cookie laws: What do you need to know?

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The new cookie laws have been drawn up and the enforcement of these laws means that thousands of UK websites are now in breach of them.

Cookies are used to customise what repeat visitors see on a website and are used by advertisers to track users online.

The law actually came into force on 26 May, but The Information Commissioner’s Office (ICO) said it would offer to help non-compliant sites rather than take legal action against them.

To ensure privacy on the internet, the new laws say that websites must get “informed consent” from users before the cookies stored on visitors’ computers record any information.

For websites that are within the law, getting consent involves the use of a pop-up box explaining the changes. Users are then asked to click to consent to having information recorded by the cookie, and told clearly what will happen if they refuse.

UK firms have had 12 months to prepare for the change, but despite this, thousands are still in breach.

The ICO has also updated its policy to allow organisations to use “implied consent”. This means that users do not have to make an explicit choice, but their continued use of a site would be taken to mean they are happy for cookies to gather their information.

Fines are unlikely though, as even if the site doesn’t comply with the law, there’s not much risk that there would be a serious breach of data protection laws that would cause substantial damage or distress to a user.

The ICO has also issued guidance to the public which can be found here.

If you’re worried about cookies on your website, don’t hesitate to contact us. We can review your site, and if needed, make the necessary changes.

Give us a call today and we’ll sort it for you! Call Chris on 0114 383 0711 or visit our contact page to send us a message.

Seven Creative can manage your social networking and marketing

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At Seven Creative, we specialise in communicating. So if you don’t have the time to manage your own social networking and marketing, we can do it for you.

We are able to set up and write your blog, write articles, take care of your direct mailing, manage your social networking and your email marketing. In short, we make sure that your message is in front of the right people at the right time.

Our customers find the service a very cost-effective way to retain their current customer base, and find new customers at the same time. It can even give your website a huge boost in the organic listings on Google and the other major search engines.

Satisfied customers

“Seven Creative are our sales and marketing department”

“Seven Creative are such a great company to work with – friendly, knowledgeable and providing an amazing social network and marketing service.  We now have a large and very active online community who actively promote our business. Stunning value for money!”

“The social networking management and email marketing campaign that Seven Creative write and manage for me gives an amazing return. Suddenly we’re all over the internet and we’re becoming the name associated with wooden windows”

Let us manage your social networking and marketing, and you can keep doing what you do best – running your business.

Give us a call today and let us show you how digital marketing will work for you.

Call Chris on 0114 383 0711 or visit our contact page to send us a message.

Seven Creative’s email marketing system

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Did you know that we can design, write and send your email newsletters?

Our email marketing system allows you to send branded and beautiful correspondence from as little as 1p per recipient.  Email marketing is a really cost-effective way of talking to customers and potential customers.

And, because the cost is so low, it means you can not just email once, but many, many times over the course of the year, helping you to develop your customer relationships.

You can include anything you like in your newsletter; lastest news from your business, special offers, or new products. Anything at all that you think your customers would find interesting or need to know!

Your email newsletter can include links to your website too. This enables your customers and potential customers to access your products and services at the click of a mouse.

We also have access to detailed reports enabling us to monitor how many people have opened the newsletter, where they are and whether or not they have clicked on the links. It’s a fantastic way of measuring the effects of your email marketing campaign!

 

 

 

 

 

 

 

 

 

 

We have recently sent out an email newsletter on behalf of Chesterfield based dog kennels Dunston Lodge. Not only is it branded, we’ve sent it to everyone on their mailing list. Richard Harrington, owner of Dunston Lodge said: “We’re really happy with the service. The newsletter looks fab, and people have even been clicking through to the online booking section of our website too.”

“It’s generated business for us, and has let our customers know that we’re keeping in touch. We’ve also had people click through to our Facebook page, and it’s nice to know everyone is getting our latest news delivered straight to their inbox,” says Richard.

For more information on Seven Creative’s email marketing system, visit our website at http://www.sevencreative.co.uk/, or call us on 0114 383 0711

 

Google celebrates Robert Moog’s Birthday

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Here at Seven Creative, we think that Google’s celebration of Robert Moog’s 78th Birthday is their best Doodle yet!

Robert Moog was the founder of Moog Music, and an American pioneer of electronic music. He is best known for his invention of the Moog synthesizer, and his memory has been celebrated today in a brilliant Google Doodle.

Robert Moog is famed for his electronic design and synthesisers. We’ve spent quite a bit of the morning fiddling with the Google Doodle, a piano equipped with electronic mixers!

 

Written by Chris

May 23rd, 2012 at 11:21 am

Cult craze of spoof Amazon critiques

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From a bottle of methylated spirit being described as “a drink to enjoy with friends in a park”, to tin foil deemed “by far the best for making aluminium shield hats to ward of aliens”, we think the new craze for spoof Amazon reviews is hilarious.

Amazon Kirby Bag review

Amazon Kirby Vacuum Cleaner Bag review

Microwave for One

Microwave for One

19 of 26 people found the following review helpful

19 of 26 people found the following review helpful

The Observer attributes the craze to ‘the original spoof reviewer’ Henry Raddick, who famously reviewed The English Cocker Spaniel Handbook. Raddick, who had a pet spaniel called Barry, wrote, “I enjoyed the book immensely and, although I have a sneaking suspicion that Barry is using the book as porn, I wholeheartedly recommend it.” Raddick continued, “I’m reassured to read that the sin of Adam is not upon Barry even though he does not accept Christ as his saviour.”

Spoof Amazon Uranium Ore review

Spoof Amazon Uranium Ore review

As for the bottle of Methylated spirit, a reviewer named ‘Barkas’ enthused: “From the moment you remove the cap you realise you’re in for a treat. Fresh, bright, smoky, with a mineral edge and rounded, fruity nose. Mid weight and bold, possessing some edge and no little bite, yet remaining smooth, balanced and satisfying. This is a drink to enjoy with friends in a park. Highly recommended.”

This particular spoof review has also played havoc with Amazon’s famed algorithms, which enable the site to recommend buyers other products they may be interested in, based on what they have bought previously. The glowing review in question caused Amazon to recommend methylated spirit to customers who had bought bottles of Chateau Latour.

Spoof Amazon review for methylated spirit

Spoof Amazon review for methylated spirit

Our favourite is a serious literary review of a book intended for young children. The reviewer hilariously calls the book ‘misleading’ as he/she vents their disappointment that the entire plot of the story is revealed in the title. “There is no mystery. There is no twist. Baby’s belly button is right where it’s supposed to be, on baby’s stomach. Right where it clearly SHOWS you it is on the COVER OF THE BOOK.” The mystery reviewer also complains that “there is no conflict, no character development, and scarcely any plot.”

We’ve bought a fair amount of stuff from Amazon here at Seven Creative Towers.  We always take the reviews with a pinch of salt and make sure we consider the spectrum of star ratings, but there are few that leave us rolling on the floor laughing. As for detracting from honest, helpful reviews, we think it’s nice to have a bit of comedy.

Hurrah for bringing satire to Amazon!

Spoof Amazon review for English Grammar for Dummies

Spoof Amazon review for English Grammar for Dummies

Spoof Amazon review for a turtle backpack

Spoof Amazon review for a turtle backpack

Spoof Amazon review for mascara

Spoof Amazon review for mascara

Spoof Amazon review for milk

Spoof Amazon review for milk

Spoof Amazon book review

Spoof Amazon book review

Spoof Amazon t-shirt review

Spoof Amazon t-shirt review

Victor M230 Ultimate Flea Trap

Victor M230 Ultimate Flea Trap

How to Avoid Huge Ships

How to Avoid Huge Ships

Sim City review

Sim City review

Uranium Ore

Uranium Ore

Paul Ross

Paul Ross

A Whole New World - Peter Andre and Jordan

A Whole New World – Peter Andre and Jordan

A Whole New World again

A Whole New World again

Paul Ross 20" canvas

Paul Ross 20″ canvas

Ulysse Nardin Zeitmesser mit Komplikationen Circus Minute Repeater 740-88

Ulysse Nardin Zeitmesser mit Komplikationen Circus Minute Repeater 740-88

Box Canvas Print of ADOLF HITLER/IN 1939 from Mary Evans

Box Canvas Print of ADOLF HITLER/IN 1939 from Mary Evans

Aluminium Foil 18" (450mm x 75m) - industrial size for your kitchen or professional establishment

Aluminium Foil 18″ (450mm x 75m) – industrial size for your kitchen or professional establishment

 

 

 

 

 

 

 

 

 

 

 

Written by Chris

May 7th, 2012 at 12:29 pm

How to use Gmail as your SMTP server using Outlook

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This tutorial will show you how to use your free Gmail SMTP server to send emails from your personal email accounts using Outlook (this example uses Outlook 2007 but still applies in principle to the other versions of Outlook and other local email clients)

This has been prompted by the news that many Virginmedia customers have recently been informed that they will no longer be able to use their Virginmedia SMTP address to send emails other than from their Virginmedia email address. This tutorial will show you how to use your Gmail SMTP address instead


Step 1.

Open Outlook and select ‘tools’ (from the top menu) then select ‘account settings’

Open Outlook and select 'tools' (from the top menu) then select 'account settings'

Open Outlook and select ‘tools’ (from the top menu) then select ‘account settings’

Step 2.

Highlight the account you would like to modify then press ‘change’

Highlight the account you would like to modify then press 'change'

Highlight the account you would like to modify then press ‘change’

Step 3.

From the ‘internet email settings’ page, select ‘more settings’

From the 'internet email settings' page, select 'more settings'

From the ‘internet email settings’ page, select ‘more settings’

Step 4.

Fill in the information in the three boxes on the ‘general’ tab (the name you’d like to call this account can be anything, you can leave organisation blank and the reply-to addrsess is the address you’d like people to reply to)

Fill in the information in the three boxes on the 'general' tab

Fill in the information in the three boxes on the ‘general’ tab

Step 5.

On the outgoing server tab, fill in the following

  1. tick the box that says ‘my outgoing server requires authentication’,
  2. tick the ‘log on using…’ option
  3. in the ‘user name’ box, type in your full Gmail email address
  4. in the password box, type in your Gmail password (the same one you’d use to log into your Gmail account)
  5. un-tick the ‘require secure password authentication’ and ‘log into mail server before…’ options
On the outgoing server tab, fill in the following

On the outgoing server tab, fill in the following

Step 6.

No need to change anything on the ‘connections’ tab

Fill in the following on the ‘advanced’ tab

  1. change ‘incoming server (POP3)’ to 995
  2. tick the box ‘the server requires an encrypted connection (SSL)’
  3. change ‘outgoing server’ to 587
  4. from the drop-down options, change the ‘use the following type of encrypted connection’ to TLS
  5. leave ‘server timeouts’ as is
  6. un-tick the ‘leave copies of the messages on the server’ (…which will download the actual email to your computer as opposed to just a copy – this helps avoid duplication)
  7. tick ‘OK’ to take you back to the ‘internet e-mail settings’ page
Fill in the following on the 'advanced' tab

Fill in the following on the ‘advanced’ tab

Step 7.

Back on the ‘internet e-mail settings’ page, click next to save the changes

Back on the 'internet e-mail settings' page, click next to save the changes

Back on the ‘internet e-mail settings’ page, click next to save the changes

 

 

 

 

Written by Chris

May 1st, 2012 at 10:55 am