Archive for October, 2012

Popular viral marketing campaigns

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    There have been many popular viral marketing campaigns in the last few years. Here at Seven Creative towers, we’ve been giggling away at the new Bodyform advert. OK, so there are more women in our office than men, but even Chris managed a guilty smile and a few words of praise for its originality.

    The Bodyform video is actually a response to a post on the Bodyform Facebook page. Many are of the opinion that it’s a set up (including us) but whether real or not, the response by Bodyform is pure genius.

    A man called Richard (supposedly) writes a long post on Facebook accusing Bodyform’s depiction of periods as a joy filled action packed week as being misleading. Incidentally, his own girl friend has been known to turn into ‘the little girl from the exorcist with added venom and extra 360 degree head spin.’ The video response is a faux apology by the CEO of Bodyform (allegedly) laced with sarcasm and humour that will leave both men and women chuckling.

    The Blair Witch

    We can’t talk about viral marketing campaigns without mentioning this one. Using a cheap guerrilla campaign, a film was released onto the internet about a group of American teenagers that had vanished, and the so called recovered footage of the spooky events that followed. The film was a huge success, and the mystery and rumours that surrounded the developing story were exacerbated by the simple fact that no one was quite sure if the story was true.

    Old Spice: The man your man could smell like

    This one was definitely for the girls, despite being all about the men’s fragrance and toiletry range Old Spice. What was  particularly impressive about this advert was that in less than a minute, Old Spice had re-branded itself from an old fashioned granddaddy scent (my Granddad has worn Old Spice for as long as I can remember), to a brand suitable and trendy enough for the 18-25 demographic.

    It was so funny that you couldn’t have a conversation with a group of lads at the time without one of the random, nonsensical quotes being dropped in. The Old Spice guy then went a step further by answering questions on Twitter, including conversations with the king of Twitter himself, Ashton Kutcher.

    Threshers Viral E-mail

    Sometimes the best viral marketing campaigns are those born out of pure accident. When Theshers offered its suppliers a 40% discount on wine and champagne, the mass market caught wind of the deal.  Subsequently, the voucher appeared on blogs and social media channels, and suddenly everyone had an email in their inbox promising cheep booze.

    Well, who could say no to that? No one it seemed, as queues formed outside stores and the website crashed under the strain. A spokesperson for Threshers admitted “It was never intended to get this big.” But no one could deny that it was great publicity of the company, and it certainly got them noticed.

    If you would like advice on getting your business noticed, Seven Creative can help. From email marketing to social media, we can take your businesses’ marketing strategy to the next level. Call the team at Seven Creative today on 0114 383 0711 or visit our website for more information.

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      Business to Business Content Marketing

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        According to the latest report by Holger Schulze for Optify, content marketing is becoming more popular. A massive 83.5% of business to business marketers are said to be increasing their content marketing production over the next year.

        The 2012 B2B Content Marketing Trends Survey also found that of the members of the B2B Technology Marketing Community on LinkedIn, the top 3 goals through content marketing are Lead Generation (68%), Thought Leadership/ Market Education (50%) and Brand Awareness (39%).

        Content Marketing Tactics

        Business to business marketers uses a variety of tactics to achieve their content marketing goals. According to the 2012 B2B Content Marketing Trends Survey, the most popular content tactics are as follows:

        •  Case studies (62%)
        •  Whitepapers and e-books (61%)
        •  Press releases (58%)
        •  Newsletters (55%)
        •  Blogging (51%)

        Content is King

        In addition to the statistics above, B2B marketers claim that successful content starts with compelling story telling, originality and customised content, followed by well edited copy and professional writing.

        Social Networking

        The study also found that social media platforms are an important part of content marketing. Among B2B marketers, LinkedIn is the favourite social media platform, followed closely by Twitter and Facebook.

        Yes, we do keep going on about it, but as the above research shows, interesting and compelling content will boost the effectiveness of your marketing. Seven Creative are able to produce a high standard of content on your behalf to be used in blogs, newsletter and social media (to name a few). We can even manage these channels for you if you wish.

        For more information about how we can take your content marketing to the next level, contact Seven Creative today. There’s proof it works, so don’t get left behind!

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          Written by Chris

          October 10th, 2012 at 3:52 pm