Archive for June, 2015

Swann Morton Blades and 5 Interesting Facts About Them

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Swann Morton knife blades always come with the highest standards of quality attached to them. Through the combination of traditional blade making methods and the most innovative technology, the manufacturing of these tools meanings they draw plenty of interest.

Medical professionals are examples of the many types of individuals who can benefit from Swann Morton products, but what exactly is it that makes them so appealing?

Leading Sheffield-based supplier of these knife blades Knife-Point are well-placed to explain. Their experts have put together a short article surrounding 5 interesting facts about Swann Morton products; which help to put the appeal of this most-reputable manufacturer into context:

Product Sterilisation Unit

Fascinatingly, the installation of one of the first gamma irradiation plants in the world during the 1960’s gave Swann Morton absolute self-sufficiency with relation to the sterilisation of their products. Now updated to sterilise products on a mass-basis, the unit forms part of a fantastic state-of-the-art irradiation centre completed with a microbiological laboratory.

Worldwide Interest

When you see how widely-spread Swann Morton’s reach is with their products it’s easy to understand how they’ve continued to grow as they have. Incredibly, their knife blades are used in over 100 countries around the world; with the quality of the products always remaining at the same high standard. This consistency has been a big contributor towards their ever-increasing profile.

Surgeons Rely on Swann Morton Blades

As well as for other common uses such as crafting and design work, Swann Morton blades have become vitally important with relation to surgical application. Medical professionals worldwide rely on them to work to the highest standards, which is an accolade in itself.

Nearly a Century Since Sheffield Inauguration

As the brand is close to reaching a century since it was initially established, they must have been doing a few things right over the years. One of the ways they’ve been able to remain such a presence is down to their undying commitment to their customers; which is something Knife-Point themselves also hold dear as they continue to supply their products to their own clients.

Many Handles and Blades to Choose From

Never underestimate the pull of excellent product choice. For the consumer, it heightens their purchasing experience; whilst as the seller it gives you more chance of achieving client satisfaction. Swann Morton have recognised this and now offer over 70 individual shapes of blades; as well as close to 30 product handles to choose from.

Stanley Knife Blades as Well as Swann Morton

Knife-Point also continue to supply planer blades, trimming knife blades, snap off blades and Stanley knife blades to their clients throughout the UK. Each range comes with their attached seal of approval and we’re sure that once you’ve used them as your supplier, you’re sure to keep going back. Call 07737133030 to speak to an expert from their team today, or email sales@knife-point.co.uk.

Written by Chris

June 30th, 2015 at 2:58 pm

Inspirational Ideas for Outfits and Accessories for Flower Girls and Bridesmaids

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If you have set the date for your wedding and are in the process of choosing your own unique details for your big day, here’s a selection of ideas for your bridesmaid’s dresses and accessories that may just provide you with some much needed inspiration. My job as a professional wedding photographer in Nottingham and Mansfield means that I have been lucky enough to witness a great many weddings. As a photographer, I always keep my eyes open for the unique details of the day; everything from flowers and food, to groomsmen and bridesmaids outfits.

Flowers Girl Dresses in Teal with Matching Accessories and Fur Stoles

It’s all about the accessories in these flower girls’ outfits. I love the cute fur stole fastened around their little shoulders and the sash style waist bands in matching teal. The little handbag also looks great with such a vibrant colour, illustrating how the little details can really bring an outfit together.

Strapless Bridesmaids Dresses in Blue

These lovely bridesmaids’ dresses are in a rich blue, and if you look closely, they complement the little purple-blue flowers in their bouquets. Strapless dresses are a popular choice for both brides and bridesmaids; they create a very elegant and sophisticated silhouette that’s just perfect for the occasion. The bridesmaids in this picture wear matching pearl necklaces which were given to them as gifts on the day, which is a lovely, sentimental touch that finishes the look off nicely.

Purple Flower Girl Dresses with Floral Details

This is a particularly lovely example of flower girl dresses. The beautiful purple fabric had a way of catching the light so that it almost looked pink to create a two toned effect. Delicately gathered at the waist, each dress had a trio of fabric flowers to form a kind of mini bustle at the base of the back section. They’ve teamed these gorgeous dresses with little white ballet pumps and a floral headband to complete the look.

Wedding Photographer Nottingham and Mansfield

If you’re looking for a Nottingham wedding photographer, I can help. Please visit the Contact Page of the website to get in touch, or to make a request for our 2015 brochure. If you would like to see more examples of my work, or you’d like to discover more great ideas for bridesmaids and flower girl outfits, please feel free to take a look at my wedding photography gallery.

Keep the News Page of Your Website Updated – It’s Important!

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It can be really discouraging for potential customers when they check out a company’s news page only to find that it hasn’t been updated for months. It really doesn’t make a good impression and you may find potential customers asking themselves a few questions. Are they not very busy? Have they gone out of business?

A news page is a common feature on many websites, and used properly, is a great addition to your site. If you have a news page on your website, ask yourself honestly – when was the last time it was updated? If you can’t remember when you last put an article or news bulletin on it, you need to act fast!

You may have been meaning to update the content on your news page, but maybe it keeps getting put to the bottom of the list. In order to keep it up to date, you need to set aside a block of time during the week to make sure this all important task is carried out. That means posting regular articles that inform customers and readers of your latest news, products, services, event etc. And you’ll benefit from it too – not only do potential customers see interesting, relevant content; search engines love fresh content.

Keep Visitors Coming Back to Your Website

Keeping visitors coming back to your website is also something to consider. Your regular customers may be very familiar with your site, but why not give them something new to read on their next visit? Loyal customers will be genuinely interested in your news, so adding fresh material to your site on a regular basis means that will come back to see what’s going on.

You might not think that you have anything to talk about and may worry about generating ideas, but there are lots of things you could write a short article about. Sharing testimonials is a great idea, as is sharing and commenting on industry news, welcoming a new member of staff – you get the idea!

Blog Post Writer and Copywriter Sheffield

If you’ve been meaning to add regular articles to your news page, or simply update your website copy or but never quite got round to it, we can help. Our blog writing service means that we can even write regular news articles on your behalf, ensuring that you’ve always got fresh content. Call us on 0114 383 0711 or email us at contact@sevencreative.co.uk

Benefits of Window Graphics and Your Sheffield Shop Sign

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There are many benefits to window graphics. They are a very cost effective way of decorating the front of your shop. Unlike a shop sign Sheffield, the level of installation is minimal, and digital printing means that the possibilities are almost endless.

Because you’re not breaking the bank with a window graphic, if you change your mind or fancy a different look in a few months, you need not worry. They can be changed relatively easily, and can give you a degree of flexibility should you decide to promote a particular offer or service for a particular period of time. As experienced sign makers in Sheffield, Image Sign Studio can offer you expert advice on how to achieve a great window manifestation, and catch more passing trade by doing so.

Enhance Your Brand

Window graphics are a great way of complimenting your existing shop sign Sheffield, and adding another dimension to the exterior of your shop and the way that your brand is perceived. Here at Image Sign Studio, we can use a range of different materials including vinyl lettering and full colour pictures to make your window graphic.

We also have one way vision material which allows you to see out of the shop front, but people cannot see in; therefore passersby only see the graphic on the window. There’s a massive colour choice available for the vinyl too, and we are able to print any specific artwork onto it. There’s also the option of vinyl window graphics with a frosted effect so something a little different.

Custom Window Graphics

Here at Image Sign Studio, we spend our days designing, manufacturing and installing a wide range of shop signs Sheffield. Something that is becoming ever more popular in the world of signage Sheffield is the use of window graphics.

If you’re anything like us, you’ll love having a good look in the shop windows as you pass, so no doubt will give window graphics with the same attention as you would a shop window display. More and more people are catching on to the fact that their shop windows are a brilliant place to advertise their products and services, and there are plenty of ways to do it. Sometimes simple lettering is all that’s needed, but many people go for graphics that really make an impression.

Window Graphics and Shop Sign Makers in Sheffield

For more information about the design and manufacture of window graphics for your business, or to find out about a shop sign Sheffield, contact Image Sign Studio on 0114 261 7617 to speak to a member of our friendly team.

Nottingham Wedding Photographer Suggests Inspiring Ideas for Wedding Cakes

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If you’re in the process of planning a wedding and struggling for ideas for your wedding cake, we’ve picked out a few of our favourites that will definitely inspire you (and probably make you hungry!) Here at James Davies wedding photography in Nottingham, we’ve been lucky enough to see our fair share of absolutely amazing wedding cakes.

Quirky, Personalised 3 Tiered Wedding Cake

For those looking for something a little different, this quirky wedding cake is sure to make an impression on your guests. We love the fact that it is just so personal; the cake toppers lovingly crafted into miniature versions of the bride and groom from icing are gorgeous. The middle layer has been designed to resemble a tree trunk with the couple’s initials carved into it to look like wood. It’s even complete with knots and grain to create the effect of bark. The woodland feel is continued in the top and bottom tier, which are decorated with large white flowers made from icing, and blades of grass around the base.

Traditional Tiered Wedding Cake with White Royal Icing

Tiered cakes have always been a traditional wedding staple, and this gorgeous example is a beautifully classic example. Finished with deep purple ribbon to compliment the day’s accessories, this cake also features delicate hearts finely crafted from white icing to add interest and testure to each individual cake. Topped with a trio of white roses, this is a gorgeous example of a classic and elegant tiered wedding cake.

Modern Floral Tiered Wedding Cake

This gorgeous wedding cake is a contemporary twist on a classic tiered design. Although the white royal icing, ribbon and tiered arrangement are very traditional, this couple have opted for a modern floral design that cascades down the length of the cake. The large yellow gerberas, orange roses and splashes of green foliage all delicately crafted from sugar icing make for a bright, cheerful cake with plenty of personality.

Professional Nottingham Wedding Photographer

If you would like to see some more examples of Nottingham wedding photography from James Davies, including plenty more wedding cakes, please feel free to take a look at his wedding photography gallery. If you’re looking for a professional and experienced wedding photographer Nottinghamvisit the Contact Page of the website to get in touch, or to make a request for our 2015 brochure.

Avoid These 4 Planer Blades Mistakes

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Quality end results are a sure way to ensure satisfaction when it comes to product creation. One of the ways you can stay happy is through the consistent application of the most reliable tools; which is something Knife-Point are accustomed to providing to their customers.

With a great selection of cutting products, this Sheffield-based knife supplier continues to help tradesmen working across a number of different sectors. One such group of clients are those who are employed within the woodworking field. These individuals regularly require top quality planer blades to best do their jobs; which Knife-Point are always able to supply.

By using planer blades purchased directly from them, you can help yourself to avoid the sort of pitfalls people who are using unreliable alternatives can fall into. Knife-Point have listed some of the things you can look forward to leaving behind when you move to them as your regular supplier:

You Won’t Achieve Accurate End Results

Whether you’re knowingly or unwittingly using the wrong planer blades, you can be sure that the end results will be the same. If you’ve not taken the time to research the type or size of blade you need, then it’s likely you’ll not see the realisation of the finished products that you’re aspiring towards. If you research the tools you need in detail, you’ll reap the rewards when it comes to the date of completion.

You’ll Waste the Materials You’ve Bought

The problem with not achieving the end results that you’re hoping for is that you’re likely to have to start again. As a result of this, you’ll lose the monetary investment that you’ve dedicated towards the materials you’ve used in a project, so it’s a given that you’ll feel frustrated as a result. Choose the right cutting tools from this point forward and you can pre-empt the issue.

Nobody Likes to See Their Time Wasted

As well as your money, you can also end up losing time due to the use of poor quality planer blades. Selecting the right ones from the start – and then making sure that you keep them in pristine working order – can help you to avoid the unwanted scenario of looking back negatively at time you’ve wasted.

Don’t Lose Customers

Most importantly, you’re not going to satisfy your customers with the products you produce unless they are of an immaculate quality. You can help achieve consistently superb standards with our help of Knife-Point’s tools, which will enable you to retain your existing clients and add more to go with them when your reputation for attention to detail grows.

Knife-Point Lead the Way for the Supply of Planer Blades

Knife-Point supply planer blades in abundance, offering choice with relation to both order quantity and blade size. Further to this, they also continue to supply, snap off blades, trimming knife blades and Swann Morton blades; as well as many more cutting tools. To find out more, you can call them on 0114 2507554; or send an email to sales@knife-point.co.uk.

Written by Chris

June 12th, 2015 at 11:09 am

Search Engine Optimisation – about keyword research

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Having a website that isn’t ranking well within the major search engines is a problem for many businesses. As a sales tool, for virtually all businesses these days, a website is essential. For example, your word-of-mouth prospects will want to ‘check you out’ online, and your potential customers will be searching for your services on the internet. If you don’t have a website, you may be discounted at the first hurdle and even if you do, if you can’t find it using a simple search, you may as well not have a site. Therefore, the logical conclusion is often to spend time optimising the site to improve its usability and position within search results. The problem many people have, however, is where do you start?

I’ve been working in digital marketing for more years than I care to remember and I often forget how non-digital marketers will often view search engine optimisation (SEO) as some sort of black-magic or witch-craft when in reality, it’s generally a case of understanding how the major search engines interact with a website and reverse engineering them to communicate effectively. As Google’s algorithm (as the biggest online search provider) becomes increasingly clever at understanding websites, the process of SEO will also generally help to provide a better website experience for your site visitors so there are other benefits to this activity too.

So where do we start? The first step if to understand what your potential customers or target audience are actually typing into the search box when they are looking for your products and services. In the ‘old days’ of print media, this step would generally require a focus group to provide you with some moderately accurate results, however, in the modern age, user behaviour is logged digitally and can be crunched on a huge scale to provide us with some very accurate information about what our audience is actually doing online including what they’re typing into Google, when they’re doing it, where they are (geographically,) and who they are. The words or phrases our potential customers are typing into the search engines when they’re looking for our products and services are generally referred to as ‘key words’ or ‘key phrases’

So how do we do this? There are many tools available online to provide us with the information we need on our key-phrases – some of these you may have heard of, such as, the Google Keyword Research Tools, Google Analytics, the Bing Keyword Research Tool, and Wordtracker and others you may have not heard of such as the SEM-Tool Keyword-Tool. I find keyword research generally starts off with a rough idea about the kinds of things our target audience will be typing into the search engine search box and the keyword research tools will return those phrases along with similar and relevant phrases you may not have considered. Apply a bit of behavioural psychology and common sense to the results and you can quickly build up a picture of what the audience are searching for.

Once a picture of the user behaviour has been established, (to cut a much longer story short) you simply apply these phrases to the site – both onsite and offsite – then sit back and monitor the increase in traffic and the increase in the proportion of qualified visitors.

For more information on search engine optimisation for your site, give us a call today on 0114 383 0711

Written by Chris

June 7th, 2015 at 9:59 am

Posted in seo

Try Custom Window Graphics to Compliment Your Shop Sign Sheffield

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Something that is becoming ever more popular in the world of shop signs Sheffield is the use of window graphics. If you’re anything like us, you’ll love having a good look in the shop windows as you pass, so no doubt will give window graphics with the same attention as you would a shop window display. More and more people are catching on to the fact that their shop windows are a brilliant place to advertise their products and services, and there are plenty of ways to do it. Sometimes simple lettering is all that’s needed, but many people go for graphics that really make an impression.

Vinyl Lettering and Full Colour Printed Pictures

Window graphics are a great way of complimenting your existing shop sign Sheffield, and adding another dimension to the exterior of your shop and the way that your brand is perceived. Here at Image Sign Studio, we can use a range of different materials including vinyl lettering and full colour pictures to make your window graphic. We also have one way vision material which allows you to see out of the shop front, but people cannot see in; therefore passersby only see the graphic on the window. There’s a massive colour choice available for the vinyl too, and we are able to print any specific artwork onto it. There’s also the option of vinyl window graphics with a frosted effect so something a little different.

Endless Possibilities with Window Graphics

There are lots of advantages to window graphics too. For example, they are a very cost effective way of decorating the front of your shop. Unlike a shop sign, the level of installation is minimal, and digital printing means that the possibilities are almost endless.

Because you’re not breaking the bank with a window graphic, if you change your mind or fancy a different look in a few months, you need not worry. They can be changed relatively easily, and can give you a degree of flexibility should you decide to promote a particular offer or service for a particular period of time.

Shop Signs Sheffield

As experienced sign makers in Sheffield, Image Sign Studio can offer you expert advice on how to achieve a great window manifestation, and catch more passing trade by doing so. For more information about the design and manufacture of window graphics for your business, or to find out about a shop sign Sheffield, contact Image Sign Studio on 0114 261 7617 to speak to a member of our friendly team.