Monthly Archives: July 2018

What is a backlit sign?

What is a backlit sign?

What is a backlit sign?

An important consideration for any business, event or promotional drive should be signage. Signs can be used to not only help spread your message but also attract customers and set yourself apart from your competition. Investing in a sign is a significant step towards reinforcing your brand but it is not surprising that many businesses aren’t sure where to start when deciding on a sign that suits them. If you’re asking yourself what kind of sign is best for your business then we can help. There are various formats available in order to ensure you can create the eye-catching impact desired in every circumstance, but today we are going to focus on just one: the backlit sign.

One of the most popular sign types (and one that we absolutely love) is the backlit sign. Ultimately, these are signs that are illuminated using a light source behind the design in order to draw peoples eye and spread the desired message loud and clear. The backlit sign is highly versatile and works in your favour around the clock, something many signs are unable to do after sunset which results in your business losing out on valuable marketing time.

backlit sign is great for use both inside and outside and are often seen in shopping centres, airports, bus stops and building signage. There are many benefits to choosing a backlit sign including:

  • Increased visibility at night
  • Clear and easy to read – even from afar
  • Colourful and eye-catching
  • Stand out from the crowd
  • Perfect for promoting your business or message

The sign is created with a light source behind and the printed graphic over the top. LED lights are most commonly used as the light source due to their effectiveness. On top of this, they are also incredibly energy efficient; the LED lights provide an impressive level of brightness while using small amounts of energy, this makes them an excellent choice for businesses of all sizes. Your design will not only stand out but will also be full of detail and clarity. The back lighting even helps your sign design to appear enhanced.

Printing backlit signs is becoming more and more versatile thanks to the technology available today and this means you can literally create exactly the kind of sign you require without breaking the bank to afford it. The combination of the durability and the eye-catching vividness of backlit signs plays a vital part in their ever-increasing popularity.

If you have an idea in mind for a backlit sign, contact Image Sign Studio today for professional, high quality and carefully designed signs that will help you spread your message in a loud, clear and refined way.  We operate in the Sheffield and Rotherham areas and pride ourselves on helping businesses realize their creative goals.

For more informaiton on Backlit Signs, get in touch

4 Ways Your Business Can Make a Great First Impression

4 Ways Your Business Can Make a Great First Impression

4 Ways Your Business Can Make a Great First Impression

First impressions count. We all know it and we are all guilty of making split second judgements. We judge books by their covers and businesses by their signs, it happens and that is why we want to help your business make a great first impression. Positive customer experience brings with it; more sales, increased customer loyalty and the further building of your brand. If you’re in the Sheffield or Rotherham areas, Image Sign Studio can help your new customers feel welcome and satisfied from the get go (making them much more likely to come back to your business time and time again!).

Read on to discover 4 key ways your business can make a great first impression:

1. Have an outdoor sign that is easy to read and can be seen from a distance

This allows you to attract customers who are passing by and lets them know that your business is close, however there is more to attracting customers than just ‘putting up a sign’. In order for the potential customer to want to use your business the sign needs to be aesthetically pleasing, easy to see from a distance and easy to read. Stylish simplicity is often most effective.

2. Use lighting to give your business 24-hour advertising

By lighting up your business signage you attract peoples eye no matter what time of day it is. This complete visibility gives you a huge advantage over your competitors, but it is very important you keep your signs well maintained. There is nothing more off putting for a potential customer than seeing an old, broken or half lit business sign. In order to reap the rewards, you need to keep your signs looking smart. Lit sign options include a backlit sign, lightbox sign, LED sign and using fret cut illuminated letters.

3. Be welcoming

A customer’s experience begins as soon as they hear about your business. Maybe they have been online and visited your website, maybe they were driving in the area and saw one of your signs – whatever way they found you, you need to make sure the experience is top notch from the start… Is your website clear? Are the contact details easy to find? Is your business sign clear and easy to read? Does the customer feel welcome at the door? Think about these things. What does your customer see when they are about to enter your business? Your customer doesn’t want to walk into a shop with big stickers on the door saying “NO” maybe you have door signs saying “NO DOGS” or “NO FOOD OR DRINK ALLOWED”, this can give off a negative vibe early on so you may try to make the first impression better by simply changing the signs. Maybe you could use signs that say, “Come in, we’re open!” or “Yes we accept credit cards” to make customers feel welcome.

4. Make sure the entrance is obvious

By having a well-designed sign at your entrance, you can not only give clear direction to your shop but you also make a fantastic first impression. Your sales revenue could increase by close to 5% just from the use of one powerful sign. Your signs are all about first impressions and guiding potential customers to your door. By using signs to their full potential, you allow a customer to feel confident in your business and product before they’ve even stepped in the door. Always make sure your sign is easy to read for the best impact – there are many different material and lettering options available so find one that makes your message pop: your sign letters could be acrylic, flat cut, aluminium or perspex.

Find out more

For more information about getting a new sign for your business from Image Sign Studio – including backlit signs – give them a call on 0114 261 7617 or contact us through their contact page 

Production of fine chemicals

Did you know that many fine chemicals are used in the plating process of galvanic industries? And that some of these compounds are based on precious metals such as Au, Ag, Pt, Pd, Rh, Ru? An example of one of these companies is Faggi Enrico Spa (based in Itily) who specialise in the manufacture of supported heterogeneous and homogeneous precious metal catalysts for chemical processes of pharmaceutical and fine chemicals industries. They provide a full service for recovery and refining of precious metal from spent catalysts based on our known-how and technologies. Our services include development and production of new catalysts tailored on the customer’s requirements and catalyst-screening through activity tests under different reaction conditions. Furthermore, our catalysts are completely characterized through physical and chemical analytical methods to assure high quality products.

On the subject of gold – according to Wikipedia, as of 2015, approximately 186,700 tonnes of gold exists above ground and the world consumption of new gold produced is about 50% in jewelery, 40% in investments, and 10% in industries such as the one mentioned above. Gold’s high malleability, ductility, resistance to corrosion and most other chemical reactions, and conductivity of electricity have led to its continued use in corrosion resistant electrical connectors in all types of computerized devices (its chief industrial use). Gold is also used in infrared shielding, colored-glass production, gold leafing, and tooth restoration. Certain gold salts are still used as anti-inflammatories in medicine. As of 2016, the world’s largest gold producer by far was China with 450 tonnes per year.[9]

AG is the chemical symbol for silver and is also often used in the production of high purity chemicals and compounds.  It is a soft, white, lustrous transition metal, it exhibits the highest electrical conductivity, thermal conductivity, and reflectivity of any metal. The metal is found in the Earth’s crust in the pure, free elemental form, as an alloy with gold and other metals, and in minerals such as argentite and chlorargyrite. Most silver is produced as a by-product of copper, gold, lead, and zinc refining.