Archive for the ‘Online business advice’ Category

Achieving Craft Perfection Through Swann Morton and Stanley Knife Blades

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The world of work is always varied; and accuracy can never be overstated. In trades such as the craft industry, this takes up even more relevance. There are few things worse than knowing that you have wasted your time on a piece of work; only for it to go to waste thanks to the poor quality of cutting tools like knives. Stanley knife blades and Swann Morton knives can ensure you are able to obtain the essential precision for carrying out hobby craft tasks.

Keeping your blades sharp is so important in industries that include the production of card making, model making and artwork. Anything other than the best knife tools will result in the creation of a product that is severely lacking in quality.

Recognized Reputation

Craft industry professionals and those interested in craft that may be working on projects for sectors such as card production and model making; will see the obvious value in these sentiments – Swann Morton and Stanley knife blades have been helping them to achieve great results in their work for many years.

The benefits of using knife blades from established manufacturers are obvious. They have a reputation that has been founded through years of dedicated work; which has enabled them to guarantee quality assurance. Swann Morton and Stanley knife blades are excellent examples of this.

The Cost of Inaccuracy

Achieving consistency and a quality finish is so important in craft production. It is a profession that requires serious care; and thorough and comprehensive attention is vital. For example; a card maker whose products evidence inaccuracy when cutting features would see their business sales substantially drop.

Inaccurate features on craft products can leave customers feeling extremely dissatisfied; and resultantly sales of their products would be significantly affected. The knife chosen by the craft artist making the card can be the difference between achieving success and failure in their business.

Experience Pays

Here at Knifepoint we stock products by a whole host of manufacturers; ensuring that you will always be able to find the knives and knife blades that are best suited to you. We manufacture our own knives as well; further evidencing the professional versatility of our products.

With many years of valued experience in the manufacture of knives; we continue to be a leader of knife supply within the area and further afield. Our quality and dedication towards what we do is just one of the many reasons that our customers continue to come back to us.

Both Swann Morton and Stanley knife blades can be used in the production of a whole host of materials; including paper, card and plastics. Blades can be bought in packs; and are often made to be easily swapped around; ensuring only the highest quality of work is being undertaken when using them.

 

 

 

Trimming Knife Blades Manufacturers Learn From History

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We live and breathe knives here at Knife-Point. Manufacture of knife products – and news related to them – is of huge interest to us. We have been in the industry for over 3 decades; so our history is intertwined with knife development over time. News surrounding knife history is something we are particularly interest in; and so this story really resonated with us:

At a Canvey museum in Western Esplanade; a historical piece of WW1 memorabilia was recently stolen. The theft took place on Monday 5th May – the most recent bank holiday weekend. The item concerned is a trench knife/dagger; which was taken from a display case within the museum.

Producing Products for Our Ever-Expanding Customer Base

The knife is a great example of how knives have played their part throughout history; albeit in a different way to the ones that we have on offer at Knife-Point. Technological advances now mean that knives are now produced in a different way to the time of the First World War; but the hard work and dedication that would have been applied back then remain just as important now; and we understand that. By staying true to the factors that have enabled us to become a leader within the industry; we are able to produce fantastic products – such as our trimming knife blades – for our extensive and constantly expanding customer base.

With all this considered; it is easy to see why such value is placed on the theft of the knife in Western Esplanade. With so much history attached to the stolen knife; it is easy to understand the view of someone like Allan Reed; who is a volunteer at the museum. He was quick to play up the significance of the occurrence in the aftermath of the event.

Only the Best Service

Police are still searching for the knife; and PC Lisa-Ann Gore of Essex police told The Enquirer: “The museum would like to get the piece back as it is very important to them. It is also a weapon and we would like to get it back in safe hands. I would urge anyone with any information to contact me as soon as possible.”

That information may include knowledge of the incident itself; or someone finding themselves being offered the knife to buy. The case continues to develop.

We have a number of ideals that we adhere to here at Knife-Point during the production and delivery of a whole host of knife products – including our trimming knife blades. High quality product delivery, only the best service and competitive pricing are all factors that help us to stay ahead of the competition. You can view our products at www.knife-point.com.

Written by Chris

May 27th, 2014 at 10:26 am

5 things you must do to have a successful website!

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As a Sheffield based marketing agency, we are aware that there are lots of small to medium sized businesses out there that don’t have much of a web presence. We’ve put together 5 simple but very important things you need to do to have a successful website.

Make your website mobile-compatible

Sadly, lots of small to medium sized businesses websites are not compatible with mobile devices. People are moving away from their desktops at a rapid pace, preferring to browse the internet on the go on tablets and smart phones. If your website isn’t suitable for these devices, for example, not optimised for smaller screens, you and your business are missing out on a huge audience.

Social-media-management-sheffield

Be active on social media

As we know, social media marketing is powerful tool to market your business. By not embracing social media, you are not only falling behind your competitors, but also missing out on a huge captive audience. Your social media accounts also need to be connected to your website!

Have an email link and contact number on your homepage

It is absolutely necessary to have an email link on the home page of your website for consumers to contact your business. Email is a really convenient way of getting in touch, and without a visible email address, you may be missing out on inquiries,  questions from potential customers and even sales.

It is also incredibly important to have a phone number listed on your homepage. Some questions are better answered by phone, and some people prefer to speak to an actual person as opposed to emailing.

Generating phone calls via your homepage makes customers feel comfortable, while not listing a phone number may make people question your legitimacy.

Have an inquiry form built into your website

A form-fill option on your website is a great way to allow consumers to request information. Information inquiry forms should be built into your site, connected to a CRM, an email system, and an ecommerce system. That way, the lead is not just being collected, it’s also being prepared for the business owner to communicate with and generate business via that lead.

Make sure your website is search engine optimised

What’s the point of having a website if no one can actually find it? When people visit a website, a lot of them will have found it through search engines (hopefully!) Key words are essential for being discovered on search engines. This includes keyword research and creation, on-site search engine optimisation and off-site link building. These are all important elements for driving traffic to your website; they will make your site search engine friendly, improve your website’s rankings and allow your business to gain exposure.

As a web marketing agency based in Sheffield, we know how important it is to have these points in place. If you are worried that your website isn’t working for you as well as it could do, or you are missing any of the above, don’t panic – we can help.

Contact us by telephone on 0114 383 0711, email chris@sevencreative.co.uk, or click here to fill out the contact form on our website.

Save money with ready-made UK legal documents and contracts

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UK law legal documents available for download

UK law legal documents available for download

Did you know you can save hundreds of pounds on contracts and other legal documents by simply buying ready-made off-the-shelf versions?

All these documents are written by experienced UK lawyers and are up-to-date according to the most recent UK law.

The use of legal jargon is kept to a minimum and all the documents are easy to edit and adapt.

Simply pick your document you need, download it then add the specific information that relates to your business such as your company numbers, and registered address. Net Law Man will even provide you with support if you have a question!

Visit Net Lawman today for more information

UK law legal documents available for download

UK law legal documents available for download

Here are examples of the popular contracts available for download:

UK law legal documents available for download

UK law legal documents available for download

UK companies contracts, documents and agreements

UK business partnerships contracts, documents and agreements

UK website legal documents, contracts and agreements

UK commerce and business contracts, documents and agreements

UK sales contracts, documents and agreements

UK self employment contracts, documents and agreements

UK unincorporated associations contracts, documents and agreements

UK business expansion contracts, documents and agreements

UK Employing staff (employment) contracts, documents and agreements

UK protecting ideas and IP contracts, documents and agreements

UK selling your business contracts, documents and agreements

 

UK law legal documents available for download

UK law legal documents available for download

Written by Chris

March 4th, 2013 at 2:02 pm

SEO and Social Media workshop success for Seven Creative!

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Thursday 7th February marked an important date in the Seven Creative calendar. We held our very first search engine optimisation and social media workshops at The Workstation in Sheffield!

SEO workshop at the showroom sheffieldIt was a pleasure to help lots of new people and some familiar faces get to grips with Search Engine Optimisation and Social Media. With a full day of 30 minute slots, we certainly had our work cut out for us!

The staff at Seven Creative spent the day helping local business people learn more about using the internet to boost their businesses. We are proud to say that the event was a huge success and we’ve received some very positive feedback.

Simon Platt, a utility broker from Sheffield, said “It’s not often you get any kind of advise nowadays without having to delve deep! I really liked their approach.”

Karen Bird of Kurly Bird Event Management attended the workshop with her sister Sarah Green from Fable, the Sheffield based Epilepsy charity. Karen said, “Both Sarah and I came away with lots of ideas and found the time really productive.”

Among the many visitors that dropped in throughout the day was Daryl Williams, founder of GlassBox Photography.  Daryl said, “It was a really helpful session. I’ve come away with plenty to think about and the skills to be able to make changes to my website to win the war against Google!”

We were really kept on our toes as a wide variety of different businesses came through the door. Joy Harrison of Murphy’s, a company specialising in natural products made from essential oils and herbs for horses and riders, filled our last slot of the day. Joy said “It was so nice to be pointed in the right direction. I love working on my website and teaching myself marketing, but it sometimes feel like it’s an awful lot to do. I really appreciate Seven Creative’s help!”

We will be holding regular workshops throughout the year on a variety of topics including search engine optimisation, social media and blogging, and will keep you posted regarding dates and times here on the blog, our Facebook page and via our email newsletters. We also offer social media management packages and SEO packages, which are perfect for those who don’t have the time to do it themselves.

For more information, contact Chris at the Seven Creative office on 0114 383 0711 or contact us via our website.

Icon Business Solutions discuss the role of management in business

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Here is the latest article from Tano Rebora, our guest business writer from Icon Business Solutions.

Tano Rebora Icon Business SolutionsManagement in all business and organisational activities is defined in dictionaries as the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Management comprises planning, organising, staffing, leading or directing, and controlling an organisation (a group of one or more people or entities) or effort for the purpose of accomplishing a goal.

So there it is – people; goals and objectives; using available resources effectively, efficiently. Note that it does not say where (other than organisation or effort) so by implication, anywhere and at any level of human activity.

All ‘professional’ people immediately stand to attention and see the implications applied to business whilst rejecting that such notions exist in any other field.

Dictionary definitions continue by stating that the word derives from the latin ‘manu agere’ to ‘lead by the hand’ and this is at the base of management skills; it is about giving direction that is stronger than just a passing suggestion yet not an order and also implies that the person doing the leading knows where he is going and is going first, willingly, to where the follower is being lead. The leader is not asking the follower to do something he is not willing to do himself.

But let us move sideways for a second and leave fuzzy people ‘things’ to one side and let us consider the much harder, more concrete ‘business management’ first.

What do we mean by ‘business management’?

Well, if an enterprise is to be managed effectively and efficiently then at least the Board must know what the correct corporate vision and mission is, mustn’t it? Otherwise, if there is no understanding of what the business is to have achieved in a specific time period the chances of success are hugely diminished.

It is much easier when both are present because this can lead to planning achievable objectives in realistic times. It’s the point at which the ‘Executive’ strategic level manages the tactical to achieve long term aims.

Business Management – Goals and objectives

It stands to reason that, if there are reasonable vision and mission statements then good management dictates that appropriate, preferably numeric, objectives can be derived from them for the Managing Director/C.E.O./Owner to ‘own’ and be responsible for delivery in measurable timescales. This can then be cascaded down the organisation, irrespective of the depth and complexity of that organisation.

At a simple level there are three basic levels of hierarchy in any business – the operational, the ‘Management’ (tactical) and the Executive (strategic). For the ‘one man band’ – all three need to be considered and applied. Therein lies the basis of many company failures – but that’s for another time.

All three levels need to be accountable and all the objectives must funnel upwards and downwards to fulfil the success criteria for the business.

Setting the goals/objectives and measuring people on their achievement against them is at the heart of ‘business management’.

All different functions must be managed on this basis, as example:

Sales:

  • Director: KPIs based on company revenue, company profit ; departmental profit; territory cover; Wins vs Losses; client satisfaction; team performance. All, as appropriate dependent on market, sector, high value vs low value, timescales and other factors.
  • Manager: KPIs on team sales target; profit target (as above); client acquisition; territory coverage; client satisfaction. The above constraints apply.
  • Salesperson: revenue, profit (if applicable), number of new Accounts

Marketing:

  • Company/departmental/sector revenues; number of suspects and prospects created totally attributable; competitive positioning (wins/losses)
  • Sub divisions of these depending on structure and responsibilities.

Operations/Production

  • Company revenues and profit margins
  • Number of units produced
  • Efficiency of equipment and employee levels
  • Health and Safety
  • ‘Returns’

Other functions such as Financial/Legal and Human Resource should be similarly treated as should any sub-functions for example; Product Development, Product Marketing.

The above list is not complete and it is not intended to be. It is just an example of the sort of tangible, concrete objectives that can be measured.

There are tomes written on how to set these and Peter Mayer (Attitude is Everything) describes good objectives as being SMARTERS (Specific, Measurable, Attainable, Relevant, Ethical, Rewarded and Satisfying Strategic goals.). There are other words used for the acronym but I choose to finish on the last one for good reason – Satisfying Strategic goals.

Everything that everyone in any company does is focused on getting the business forward today (operational level), tomorrow (Management tactical) and in the future (Management Executive).

So, all employees now know what tune they are marching to at every level but how does anyone know how different people are performing, individually, departmentally and at company level to ensure company success?

People Management – Not so ‘fuzzy’ stuff, then ‘fuzzy’ stuff
Well, the answer to the above is – no-one does, unless there are proper Human Resource processes in support.

How many companies, again, at any level, have these? In my experience – very few.
Rarer indeed the ones that have the end to end processes that guarantee performance such as:

  • Hatch: Recruitment -attracting the right people at the right time and the capacity to tell the difference in measurable ways (there you go- there’s a good SMARTERS objective for HR people already!).
  • Batch: Appraisal – setting the correct objectives and regular meeting to match objectives achieved with those set out. In the process also identifying ‘high flyers’, succession planning (both measurable) as well as non-performers and documenting all for action etc.
  • Dispatch: No easy way to put this one – but the actions taken must be, again, set against proper well documented situations, ethical and with respect for all individuals.

Well, that was non-fuzzy but what about fuzzy stuff?
Have you noticed that some people just manage to get more out of other people than others might do?

What do we call that? Leadership? Charisma? The innate or developed (there’s a question!) capacity to ‘lead by the hand’ (please re-read previous introduction).
People/Managers can spend a lifetime blithely managing by objectives and not totally understand how to get the best out of their people, always managing to make their own objectives without understanding how they can do more through their ‘fuzzy’ people management skills.

No matter how well the company may be doing and may be business managed these are the ones that, typically, make the best sales to the most loyal client base; may need less human resource in production to achieve best output; may hire or help hire the best people in the marketplace….the list is endless.

Oh and who measures them? They may well be managed by people who, let’s repeat here, people who ‘always manage to make their own objectives without understanding how they can do more’. Perhaps understanding this and hiring for ‘fuzzy’ traits is what makes good companies great.

From Maslow through Herzberg to Goleman and beyond there has been tremendous work done on people motivation through the years precisely focused on this.
Companies are made from the top down but without the right business and people management skills with the right processes they will never be successful.
So if any of the above resonates – act on it, for that is the role of management in business!

This article was written by Tano Rebora and was originally published on the Business Matters blog.

Tano offers free, no commitment Business Health Checks, which will guarantee companies with business building strategies upon request. To find out more about Icon, visit the website at http://www.iconbusinesssolutions.com or email Tano Rebora at tanorebora@iconbusinesssolutions.com

Free SEO & Social Media surgery – The Workstation, 7th February 2013

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Seven Creative digital marketing SheffieldSeven Creative Social Media and Search Engine Optimisation surgeries

Seven Creative are running a free 1-to-1 Search Engine Optimisation (SEO) surgery and 1-to-1 Blogging & Social Media Optimisation surgery at the Workstation in Sheffield on 7th February 2013.

Search Engine Optimisation surgery

The Search Engine Optimisationsurgery is suitable for businesses who have a website but are not sure how well it is optimised or would like advice on how to further optimise it. This 1-to-1 SEO surgery will help evaluate how well your site is optimised for search engine indexing in terms of both on-page and off-page optimisation.

During this free and confidential session we’ll look at the major search engines and evaluate your competition. We’ll then focus on the steps that can be taken to increase the search engine visibility of your site.

Social Media and Blogging surgery

The Seven Creative Social Media and Blogging surgery is suitable for anyone wishing to either begin using social media & blogging to promote their business, or those who wish to optimise their current social media activity to increase the online visibility of their business.

This 1-to-1 Social Media Optimisation surgery will help evaluate how well your current social media activity is working to raise the profile of the business and whether this activity can be further optimised.

During this free and confidential session, we’ll look at the appropriate social channels based on your customer profiles. We’ll also help with the steps that can be taken to further optimise this activity, increase the business’ online visibility and further engage with your online audience.

Booking

Slots are available with advance booking and are up-to 30 minutes in length. To book, email Seven Creative at booking@sevencreative.co.uk or call 0114 383 0711 for more information.

Business Adviser Tano Rebora asks: ‘Are you pricing yourself to failure?’

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Our blog’s guest business writer Tano Rebora of Icon Business Solutions, shares more of his advice!

Tano Rebora, Icon Business Solutions Ltd.

 This week, Tano asks, ‘Are you pricing yourself to failure?’

Recently talking with one of our clients brought to mind one of the thorniest subjects ever associated with sales, that of ‘discounting’. Now sure, every client wants the best deal that they can get but why is it always on price?

If your offering is all that it is cracked up to be and you have been in business for a while then, surely, your pricing is appropriate, isn’t it? Or is it?

It may be that your competition has crept up on you. Then what is your differentiator? Does your product now reflect your client sectors requirements at the level that it did?

Who, exactly, are your clients? Is the sales force being aimed at the correct client profile?

If the answer to any of the above is a resounding no, then it may be time to refocus on who your ‘ideal’ client is and what, exactly, makes your product or service so distinctly different.

In this case, however, analysis brought us to a different conclusion.

In order to be at most service to your clients the sales force, whoever few or many these may be,  must have knowledge of the businesses that they serve and be prepared to put in the effort to understand what the real issues that these clients face. What they need and want.

Without this effort and the expertise necessary to develop this relationship and the product then the offering will be a “so what?” and be subject to the competitive “me too and cheaper”.

In our opinion, so many businesses suffer eroding profit margins and customer base without analysing the why.

Make time – gather the appropriate information and review in light of the above. You’ll be surprised by what you will find and what a difference this will make to the health of your business.

Tano Rebora, Icon Business Solutions Ltd.

Written by Chris

August 30th, 2012 at 10:48 am

More advice from Sheffield’s finest Business Adviser Tano Rebora

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Icon Business Solutions is a Global organisation that is focused on working with Owner / Managers of SMEs to help them become more profitable, reduce their time commitment and achieve their business and life plans. Tano Rebora is a partner of Icon Business Solutions and an experienced Business Adviser, as well as the Seven Creative blog’s guest business writer.

Tano Rebora, Icon Business Solutions Ltd.

Today, Tano asks: Is your competition hurting your profits?

I am referring to Vodafone making a successful bid for the Cable and Wireless business.

Well, I guess that those within the sector long term or keen watchers may have had an inkling, but most business people, across the board, that I have discussed this with did not see it coming.

Is this a potential future threat to the almighty BT?

Fascinating – not from the present positioning or financial viewpoint but because it reflects the highly competitive nature of the telecoms industry; the continual repositioning of the major ‘brands’ as different carriers of different services. But who defines the new world order; the brand or the consumer? This does not just refer to the telecoms sector, of course, the question applies to all

Yet the Vodafone strategic vision is very clear: ‘delivering a more valuable Vodafone’ through five clear directions amongst which – ‘total communications: continue to develop the adoption of converged fixed and mobile services’. We should have known, really.

There we are; a clear strategy, clear direction and clear competitive positioning which has taken it out of a very clear niche that other mobile suppliers are competing in.

Whilst ‘the pack’ is racing around to be ‘the best’, Vodafone has moved the goalposts. Joan Magretta of the Harvard Business School defines Michael Porter’s view of Competitive Strategy as ‘why being unique is better than being best’.

So what makes companies across the spectrum – ‘unique’?

There are a number of factors but, principally amongst these:

  • Clear strategic vision:

Many owners/ shareholders believe in having organisations that are ‘agile’ and ‘flexible’. Of course, they are completely correct. Who wants an organisation that already has a ‘due by date’ from the beginning? Organisations must evolve in order to achieve. But note the use of the word, evolve.

It is the duty of any executive team, from the start-up to the corporate, to establish a vision of what their company is to achieve in the longer term, not simply the next six months. With that comes a clarity of product/ service to be provided, to what market and in what timescale. Planning for all other functions follow that.

Experience dictates that most yearly plans revolve around the ‘last year plus x%’  and that most business owners, at varying levels of company turnaround, have not had the opportunity to focus on where they want or need to be. Far less are the Owner/ managers who actually see the development of their company reflecting their own personal and business needs

Stephen Covey, in his ‘7 habits of Effective Managers’ advocates starting with the end in mind but – how does business generally measure up. In the eyes of this author – poorly.

If this is the case then competitors will always lead.

  • Clear target market:

Many Owners start their companies with clear ideas of where they intend to be personally at some future point. Of course, as the inevitable pressures start the line between what the intended market is and who seems to be interested in the products/ services the lines become blurred.

It does happen that may some start with a perception of the market they intend to serve only to find that the perceived market does not exist, is already serviced by potentially competing products or barriers to entry are higher than first thought.

It is easy to deviate from the plan at that point, maybe it’s time to go back to the drawing board and to refocus. Does this just happen to ‘newbies’?. Many companies find that the mismatch within the first to second year of operation, some struggle with this for eternity, it seems.

The questions to ask are basic: What is our product? What market does it serve?

The most successful companies answer this in two ways:

  • Complete and total focus: find the real niche and serve that to the exclusion of all else. If the market does not seem big enough to serve the needs then expand geographically.
  • Reorganise into different divisions: serve differing markets with the same or slightly differing products under the same ‘umbrella’ or brand thus being able to measure the effectiveness of the sales/ marketing effort and maximising synergies.

In most cases, it seems clear that few ask: Who is our Client? In B2B scenarios: is it the M.D., the HR Director, etc. etc ? Appropriate messaging should ensue as should appropriate direction of the sales effort and product bundling.

  •  Differentiated product/ service:

Although most business owners may believe otherwise, there are relatively few Steve Jobs, Bill Gates, Sir James Dyson or, at a different level, Sir Alan Sugar or Richard Branson.

The fact is that, for most companies, someone somewhere has a product that is similar. If not, there soon will be; the cult of the ‘me too’ has been alive and kicking for many centuries.

But how to differentiate?

Many business owners/ salespeople claim to ‘experience in the industry’, ‘best product’, ‘geographic availability’, ‘best client service’, ‘24/7 cover’, add your own here. The list is endless. Yet sadly, so often in this quagmire of similarity it all boils down, at least in the buyers mind, to – how much does it cost?

Of course, it is very easy to make these statements from afar and not see the ‘day to day’ battlefield that we all operate in.

Frequently, as company leaders struggle to work ‘on rather than in’ (Michael Gerber – The e-Myth) the race seems to be centred on ‘price’ as the ‘holy grail’ of client acquisition policy. But so many factors contribute which are, somehow, left behind in thinking and practice.

Why is your company unique? How is it demonstrably different? Ask the question repeatedly because if there isn’t an easy answer then how is the prospective client to know? More importantly, how will they justify the price to themselves?

Dramatically, the euphoria of the acquisition of a new client is quickly superseded by the misery, on reflection, of a diminished profit margin. Yet how many Company owners really know how much they are able to discount without bleeding funds to a very nasty conclusion?

Competition is, and will always be, alive and kicking. Encourage competition; make competitors your ‘allies’. After all the more activity in a marketplace the more opportunity there is. Just make sure that the product and the service the Clients want is yours. Why: because you knew what they wanted and you are strategically building a company that provides this in a more demonstrably different way to everyone else.

Good Luck.

Tano Rebora, Icon Business Solutions Ltd.

Written by Chris

August 21st, 2012 at 2:48 pm

‘Social media is vital for business’, says Harvard

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If you’re wondering whether dedicating time and effort to social media is really worth it, this new research may just make your mind up!

The Harvard Business Review recently published a great article about social media that we think all Chief Executives and Managing Directors NEED to read! The latest report from CEO.com and business intelligence firm DOMO has confirmed our view that social media is more pervasive than ever among consumers. In fact, a whopping 50% of the population currently uses Facebook and more than 37% use Twitter.

The report found that among Fortune 500 CEOs, only 7.6% are present on Facebook, only 4% use Twitter, and less than 1% use Google Plus. However, there is evidence that this may be changing.

A recent survey conducted by IBM found that out of 1,709 CEOs, only16% used social media. The study predicts this figure may grow to 57% within 5 years and that social media will become one of the two most important forms of engagement with employees and customers, second only to face to face interactions.

Thankfully, Managing Directors and Executives are finally recognising what the team here at Seven Creative already know – using social media to communicate and engage with customers, suppliers and their own employees, means their company will be more adaptive, agile and of course, more successful.

As experts in social media, we value the many advantages of using social media very highly.  And we receive ongoing confirmation from our customers that our management of their social media channels generates more business, provides access to potential customers, and provides effective  communication channels for existing customers.

Using social media is so effective in fact, that The BRANDFog 2012 CEO Survey found that more than 82% of respondents are likely or much more likely to trust a company who engage in social media. The study also reports that 77% of respondents are likely or much more willing to buy from a company whose mission and values are defined through their involvement in social media.

Here at Seven Creative, we agree that social media is vital for business. It will give your business a strong potential competitive advantage, not only by providing communication channels, but by boosting traffic to your website and increasing sales. But what if you don’t have time? What if you’re busy running your business?

We understand social media marketing, and we know that using it in this dynamic, complex and ever-evolving marketplace requires knowledge and experience. Seven Creative are experts in the field, and we can offer you a full spectrum of social media integration services. In other words, we can do it for you, and therefore remove the time and the hassle that social media can become if it’s not managed correctly. And to keep you in the loop, we’ll let you know exactly what we’ve done in regular reports,  proving to you that we’re getting results!

For more information, contact us through our website  or visit our Facebook page!