Archive for the ‘marketing’ tag

Shop Signs Sheffield Share Top 5 Ways to Attract Customers to Your Retail Premises

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    When it comes to attracting customers to your retail premises and increasing the amount of people that you get through the door, appearances count. So here are 5 ways to catch the eye of potential customers and convince them that your shop is where they’ll spend their money!

    Create an Eye-Catching Window Display

    The more attractive your shop looks from the outside, the more chance you have of enticing customers inside. A beautiful window display is a great way of generating interest, and once people are peering in, hopefully they won’t be able to resist stepping inside! Make a big deal of holidays and seasons, everyone loves a Halloween or Christmas themed window display, and taking advantage of them will give you the chance to display a range of items for sale throughout the year.

    A more permanent alternative to a window display is the use of window graphics. As you can see, your shop window is the ideal place to advertise your products, offers and services, so using simple wording or images can make a big impression. Of course, window graphics don’t have to replace a window display; they can be used in conjunction with it to create even more of an impact!

    Invest in a Great Shop Sign Sheffield

    Having a decent retail shop sign Sheffield for your business is the perfect way to make a great first impression. Passers-by will not only notice an effective shop sign, it will also help you to stand out from your competitors. When browsing and shopping, people are highly driven by the visual impact of their surroundings, and nothing creates a bigger impact than a quality, attractive shop sign Sheffield.

    Consider a Digitally Printed Banner Sign

    A digitally printed banner sign is the perfect solution if you need temporary signage. Whether you want to advertise a special promotion or event, or simply compliment your existing shop sign Sheffield, banner signs are a really economic way to promote your business. PVC banners are a great choice because they can be used indoors or outdoors, and can be hung from almost anywhere, including buildings, ceilings, poles or even fences.

    Have a Sale!

    Nothing attracts customers better than a big red sale sign! Everyone loves a bargain, and there’s something very exciting about getting something you want for a cut price. Try sending out an email newsletter to your current customers letting them know about your sale and creating a sense of urgency by offering it for a limited time. With any luck, this will get several people through the door, getting you the custom you deserve.

    If you want to attract customers to your retail premises, the professional shop sign makers Sheffield at Image Sign Studio can help. Whether you are looking for digitally printed banner signs or illuminated shop sings Sheffield, contact us on 0114 261 7617.

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      Written by Chris

      September 25th, 2014 at 1:32 pm

      Shop Signs Sheffield and the Science of Colour in Retail

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        There are several factors that influence how customers buy and what they buy, and a large amount is decided by visual cues – the strongest and most persuasive of these is colour.

        Does it Matter What Colour your Sheffield Shop Sign Is?

        As expert sign makers in Sheffield, Image Sign Studio are very interested in the science of colour and how it can influence the buying decisions of potential customers. Businesses all over world use the psychology of colour to their advantage. And by having a solid understanding of how customers are swayed in their purchase decisions by colour, you can be one step ahead of your competitors.

        The colour scheme you choose to decorate your shop with, the colour of your shop sign Sheffield, and even the colour palette for your website and logo have the power to severely impact your sales and heavily influence whether customers are enticed to buy from you business or not.

        For example, blue creates the sensation of trust and security, meaning that it is often seen in the branding for banks and businesses. Black is often used to market luxury products, creating a powerful and sleek impression that screams quality. And yellow, for example, is often used to grab the attention of window shoppers, and creates an optimistic and youthful atmosphere.

        How Do You Pick the Colours for Your Retail Shop Sign Sheffield?

        So it’s evident that the choice of colours for you branding, website, logo, and signage Sheffield can have a powerful impact on the reaction of customers to your business. Not only can it influence the way that customers feel about your business or retail shop, it can even drive sales.

        Why Is All Sale Signage Sheffield Red?

        The colour red is commonly used for sale and clearance signs. Red is proven to increase the heart rate, create urgency and entice energy. According to a study published in the journal Emotion, Professor Andrew Elliot found that people react faster and more forcefully to the colour red.

        Image Sign Studio have the skills and experience to design and manufacture a wide variety of shop signs Sheffield to ensure that your business gets noticed, whatever colour you decide on for your branding! Call them today on 0114 261 7617 to get in touch and chat to a member of their friendly team.

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          Written by Chris

          September 16th, 2014 at 1:39 pm

          Shop Sign Sheffield for Meadowhall Clothing Alterations ‘Sewfast’

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            Sewfast is a small shop on the lower Arcade in Meadowhall, very close to Marks and Spencer. It offers a clothing alteration and repair service, as well as an express alteration service for jobs that just can’t wait. They also offer a full dry cleaning and laundry service for clothing, and a specialist cleaning service for household items such as curtains and duvets.

            CNC Routered Shop Sign for Sheffield Businesses

            The shop sign for Sewfast was fabricated using a state of the art CNC routering machine. The letters are fine and exceptionally detailed and there are ornate flourishes to the letters, a stitching effect on the word ‘fast’ and a fine sewing needle completing the sign with an interesting underline.

            LED Shop Sign Sheffield

            The use of white LED lights behind the lettering creates an attractive and eye-catching shop sign, which really stands out in Meadowhall despite the fierce completion from a number of high street brands.

            This computer numerically controlled system uses computer software to control the movement of the CNC machine, resulting in a high quality, professional and flawless finish to any shop sign. It can fly through a variety of materials including aluminium dibond, plexiglass, Foamex, correx, aluminium, Perspex, plastics and even wood, and is, therefore, perfect for cutting panels, cutting shapes, stencils and fret cut sign trays.

            The level of accuracy attained using a CNC routering machine is above and beyond what could be achieved by hand, making this method a fantastic option for any shop sign Sheffield.

            CNC Routered Shop Sign Maker Sheffield

            Image Sign Studio’s sign making services include design and manufacture in a variety of different materials and a range of different techniques. As professional sign makers Sheffield, they have an on-site flat bed CNC routering machine that can be used to make beautiful shop signs. They also have extensive experience designing and manufacturing shop signs Sheffield, including CNC routered signage and LED illuminated shop signs.

            If you are starting a business and want to stand out from the crowd with a great shop sign Sheffield, or you are an established business thinking of a refurbishment or rebrand, Image Sign Studio can help. For more information about the options available, or for some friendly advice and guidance from their expert team, call Image Sign Studio, professional shop sign makers in Sheffield on 0114 261 7617.

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              Written by Chris

              July 31st, 2014 at 11:26 am

              ‘Word of mouth’ marketing with BNI

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                It’s 7am. The sky is streaked with pink as the sun rises over the glittering, frost covered grass surrounding the golf club. Inside, a group of twenty local business owners are talking animatedly to each other and shuffling business cards. I sit and observe, sip my coffee and watch their enthusiasm and buoyancy with curiosity.

                This is BNI, the most successful business referral organisation in the world. This particular group of local business people meet once a week for breakfast at a golf club on the outskirts of Sheffield, to network, learn new marketing skills and develop personal relationships.

                For them, BNI meetings provide a structured business environment, traditionally allowing one person from each trade or profession to join each group, or ‘chapter’. As individual members of the group begin to speak, I am introduced to a mortgage adviser, a personal and educational coach, and a plumber.

                Here’s how it works. There is a membership fee, but when you belong, all the other members of the group carry copies of your card around with them. When they meet someone new that could use your products or services, they hand out your card and personally recommend your services. Consequently, this generates business for all members of the group.The BNI organisation themself describe belonging as ‘like having dozens of sales people working for you’.

                I know what you’re thinking. Surely there must be a catch? What’s the hidden agenda?

                I can honestly say that there isn’t one. Here are a group of people whose common interest is the success of their business. Not only are the members willing to pay the fees, they see them as an integral part of the organisation, as the payment provides an incentive to attend the meetings, and get the most out of their membership.

                BNI member and director of Seven Creative Clair Day said, “I think of the fee as an investment. For the contacts and referrals I have generated, and the amount of money I have made for my business, I could pay the fee tenfold. It’s completely worth it.’

                BNI and its members believe that successful businesses depend on ‘word-of-mouth’ marketing, and that positive testimonials and genuine recommendations are the best form of promotion. John Underwood, who runs a thriving computer repairs and maintenance company Cleansheet Computing says, “I would say I generate 70% of my business through BNI. If you’re passionate about making a success of your business, it’s well worth making the effort.”

                After witnessing a number of referrals, the majority of which are as simple as paid work falling into people’s laps, I come away wondering why more local businesses aren’t involved. I’m impressed. I am impressed with the simplicity of the concept, the structure of the meeting, and yet fully aware that it’s all based on common sense.

                If you are interested in, or think that your local business could benefit from BNI membership, come along as a visitor to meet the group and introduce yourself. Meetings are held at Beauchief Golf Course on Abbey Lane, Sheffield at 7am on a Tuesday morning.  Attending the meeting is by invitation only, so if you would like your name putting on the guest list, please call Seven Creative on 0114 383 0711

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                  Written by Chris

                  March 6th, 2012 at 12:47 pm

                  Social media: A personal touch in an impersonal world

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                    Seven Creative’s well established and new customers are recognising the growing importance of social media. We’re proud to say that we can now offer customers new and innovative services ranging from writing blog entries, Twitter posts and Facebook updates, to designing and personalising social networks.

                    Ellie Storey, Social Media Manager at Seven Creative,  said “There is so much competition on the digital high street that simply having a website is often not enough. So due to the changing needs of our customers, and demand, we have expanded our services to include a new social networking service.”

                    Twitter now boasts an impressive 175 million users, and Facebook has 640 million users across the globe, half of which log on daily. Blogs are increasingly common and websites including Search Engine Optimised text are now a must in order to compete successfully.

                    Seven Creative’s principle designer Chris Day said, “Using social networks to increase visibility is something we all need to do these days as the landscape of the internet changes. Social network integration is often difficult to get to grips with and certainly not something most business owners have the time to do properly. That’s where we come in.”

                    “We can provide the full spectrum of social networking services to get your business in front of your customers. We are able to assess how your company can benefit from social networking and work with your available budget to help you get the best from it, ” said Chris.

                    Social Media: The Benefits

                    • Social media allows your customers to immediately give feedback on your products, services and marketing techniques.
                    • It provides you with an easily accessible personal relationship with your customers that is designed to make them want to support your company and buy your product.
                    • It provides you with advertising and encourages a sense of camaraderie between you and your customer.
                    • Social media is a great way for your customers to remember you, your product and your brand. It’s also about customers getting to know other people and a product or service, with product loyalty being an end goal.

                    Contact Seven Creative now for more information.

                    T: 0114 383 0711

                    Email Ellie at: ellie@sevencreative.co.uk

                    Or visit our website: www.sevencreative.co.uk

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                      Written by Chris

                      December 9th, 2011 at 11:32 am

                      Kenneth Hudson Interiors – Business profile and testimonial

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                        Kenneth Hudson Interiors

                        Kenneth Hudson Interiors

                        About Kenneth Hudson Interiors

                        Kenneth lives just outside Milton Keynes on the borders of Buckinghamshire and South Northamptonshire with his wife Sarah and two daughters, Gracie and Eliza.

                        Kenneth Hudson Interiors was founded in 2000. Prior to this, Kenneth worked for 18 years in and around London on many residential refurbishments. In 2010, Kenneth Hudson Interiors became a Limited Company.

                        He enjoys the contrast of working on contemporary interior projects as much as traditional.

                        Kenneth and his team currently have projects in the surrounding areas ranging from decorating single rooms to complete restorations.

                        Kenneth develops strong working relationships with his clients which allows projects to run smoothly and professionally. The team produces a design that suits the needs of the client, taking into consideration the available budget and type of property concerned.

                        The painters and decorators, plasterers, plumbers, electricians, carpenters and carpet fitters are all qualified, highly experienced and skilled craftsmen who have worked with Kenneth Hudson Interiors for many years.

                        Kenneth Hudson Interiors brings together all aspects of making a house a home.

                        About Kenneth Hudson’s website and branding

                        Kenneth Hudson originally approached us from a recommendation to rebrand his business including a new logo, colour scheme, website and stationery set design.

                        We worked closely with Ken creating many different styles and variations of logo and colour scheme before building the website.

                        As a member the Guild of Master Craftsmen and as a Dulux Select Decorators it was important to communicate the high quality and professional standard of the work Ken Hudson produces so the website was carefully planned and designed to reflect this

                        With an integrated Content management System, Ken is able to update all aspect of his website to keep it fresh and up-to-date.

                        Advanced Search engine optimization also means that the site indexes very well for his keywords and phrases allowing potential customers to easily find his website

                        What Kenneth Hudson said about working with us

                        “An existing client of Seven Creative,  “Penny Bruce” of “Denton Drapes” recommended that I use Seven Creative to design a website and logo  for my business.

                        Chris  was extremely quick in designing several logos that he thought would compliment my interiors business.

                        Chris promptly made any alterations that where necessary. He also went on to design  letter-heads and business cards. Needless to say, we are more than pleased with the end results.

                        After many conversations with Clair about the design of my site, I was very impressed with her knowledge. It was great to know that when I had sent her my content and images , Clair would produce a  professional and contemporary looking website.

                        Having worked with Clair and Chris , I would have no hesitation in recommending  Seven Creative. In fact, I have done so already!

                        Many thanks for all your hard work.” – Kenneth Hudson, Kenneth Hudson Interiors Ltd

                        Visit Ken’s sitewww.kennethhudsoninteriors.co.uk

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                          Written by Chris

                          July 7th, 2010 at 12:47 pm

                          The importance of having a website

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                            "If your website doesn't do what it’s supposed to do, it’s pointless"

                            The website pictured here is a perfect example one that provides virtually no practical function whatsoever - neither form nor function.

                            Introduction

                            I was recently commissioned by the Chamber of Commerce to write a short article about the ‘importance of having a website for small businesses’.

                            When I looked at the ‘subject’ around which to write an article, I have to say I was a little stumped. The problem is that I just don’t agree with that statement! You might think this is a little paradoxical seeing as I earn a living building websites; however, the reason I disagree is due to the omission of several important words.

                            On the one hand, of course I think it’s imperative that a business has a website. The problem lies in the fact that unless the website in question is built properly, they may as well not have one.

                            In my many years in the business, I’ve seen countless examples of pathetic websites that are either invisible to search engines, don’t communicate their message or are just so user-un-friendly that they will never fulfil any useful function whatsoever.

                            For a website to actually fulfil its function it needs to be properly built, to allow it to be found on search engines, its keywords and phrases need to be properly incorporated in order for the site to appear in relevant searches, but most importantly, before a site is started, it needs to be properly planned to make sure that it actually does what its supposed to do!

                            If anyone were to ask me for advice before starting a website, I would tell them that the first thing they need to do is sit down and list exactly what your website must do for their business and also what other functions they’d like it to fulfil. These are the primary and secondary objectives that allow you to properly evaluate whether or not your finished website site is successful.

                            Obviously, I think that it is important for a business to have a website, but that website must be a successful website. If it doesn’t do what it’s supposed to do, its pointless.

                            The importance of having a website

                            Getting yourself a properly planned and well built website may be one of the smartest business decisions you ever make, and I should know: My entire career I’ve been involved in helping businesses with their sales and marketing from start-ups and sole-traders to large blue-chip organizations such as the BBC, National Geographic and Motorolla.

                            A good website opens up a whole new world of possibilities for your business. It will work tirelessly for you, promoting your products and services twenty-four-hours-a-day, seven-days-a-week. It’ll save you money in print advertising and it’ll even help you break through geographical boundaries to reach people you could never normally have hoped to reach!

                            From a potential customer’s point-of-view, the internet will often be the first place they look to check your credentials! Your website will help you to quickly differentiate yourself from the cowboys out there by providing customer testimonials and a clear and open means of communication. Also, having your own domain name and email address @ your domain will show people you’re not a fly-by-night organisation.

                            Businesses who think they’ll be ‘just fine’ without a website run the risk of being left behind. Every day, people become more and more likely to use the internet as the first place they look for products, services, tradesmen and suppliers. That ‘over-the-fence’ recommendation is now an ‘over-the- internet’ one and the convenience a website provides to a potential customer has become less of a luxury and more of an expectation.

                            Over the past decade, business has changed, meaning traditional marketing methodologies have evolved.   A website means there’s a good chance you’ll be there at the right time, when your potential customers are ready to buy. Without a website, however, you run the risk of being, effectively, invisible.

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                              Written by Chris

                              June 16th, 2010 at 10:11 am

                              Seven Creative March Newsletter (17 March 2010)

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                                A note from the editor

                                Spring arrives

                                Spring arrives

                                With the snow just about gone, Spring finally arrives a few weeks late and, in an amazing coincidence, so does the the Seven Creative Newsletter!

                                In the news today, the marketing geniuses, Dominos Pizza, strike again with an astonishingly simple affiliate marketing-type scheme to exploit the recent social networking explosion <takes a breath>. The new advertising tool allows social network users to display an advert for Dominos Pizza on their Facebook page (or blog) which, when clicked, tracks whether the ‘clicker’ goes on to buy a pizza. If so, the person who displayed the advert earns 0.5% of the order. Genius!

                                Dominos pizzas might not be everyone’s cup of tea – even described as decidedly greasy and mediocre by some (not me, of course) – but you have to hand it to them when it comes to marketing, they’re way ahead of the pack! The original ’delivered in 30 minutes or your pizza is free’ advertising campaign was revolutionary – it caused people to order a pizza delivery, willing it to arrive late – which is incredible, however; it helped to create one of the largest brands in the world and gave us one of the first examples of viral marketing. With the impending launch of their new revolutionary marketing campaign, they’re now set to become one of the first companies to truly make social-marketing work for them!

                                In this issue

                                • Marketing avenues you may not have considered
                                • Very cost-effective direct mailings
                                • Wireless network security issues
                                • Free business promotion

                                Marketing your business – avenues you may not have considered

                                YouTube

                                YouTube

                                I did a little exercise recently examining exactly how Ebuyer conduct their marketing activity and it returned some very interesting results! Ebuyer have grown to become a big player in a very difficult and competitive Market through difficult economic times so must be doing something very right if they are still able to compete on a level playing field with the really big players!

                                When you’re thinking about your business and wondering what the best options are in terms of sales and marketing, a very good idea is to examine your competitors. You can quickly establish what they are doing that is different to you and how much of an impact it is having on their business. This can often be cheaper and quicker than trying new ideas your self but, more importantly, you may be surprised at what you find out!

                                One of the surprising marketing activities and revenue streams that Ebuyer use is an Ebay shop. This might at first sound counter-productive; however, there is a certain section of customers who are time-rich and money-poor who will shop around for the best price before buying. Ebay is a buyers’ market and many people who regularly use it believe that it will allow them to always get the best price. Ebuyer are able to access this potential customer base by association and therefore widen their potential customer base significantly.

                                One of the other surprises thrown up when examining Ebuyer’s wider marketing activity was their YouTube channel. You’d be forgiven for naturally assuming that a computer hardware retailer has no place on this video sharing website, however, they are in fact very active here.

                                Savvy internet users will use YouTube for product reviews and tutorials as the video element adds an extra dimension to the traditional instruction booklet or written review. When choosing, for example, your next mobile phone or notebook computer, you can see on your computer screen how it looks, feels and works. Once you’ve made your mind up, the next step is to find a supplier! The logical choice when watching a YouTube video provided by Ebuyer is to visit their shop. This again allows them access to another potential customer base.

                                In summary, the lesson learned is that when planning your marketing activity you need to be creative and open minded. Potential customers could be where you least expect them to be!

                                Direct mailing

                                Post box

                                Direct mailings

                                Did you know it might be a lot easier and more cost effective to send a direct mailing than you would have imagined!

                                Over the past few years, Spam has turned from a tasty meat-based product to a four-letter-word as our dependency on email increases. Direct mail, on the other hand, is currently going through a resurgence!

                                From 40p per letter including printing, envelope and postage, direct mail can also be surprisingly cost-effective!

                                Here at Seven Creative, we’re offering a new service where we’ll take all the hard work out of a direct mailing campaign. Simply tell us which business sectors you’d like to target, what you’d like to promote or sell and we’ll do the rest.

                                We’ll provide you with a marketing list (including primary contact name), design a full colour and fully branded sales letter and post it out.

                                Prices are one-off £100 for sales letter design and 40p per letter including full colour printing, envelope and postage (no minimum).

                                Contact us for more information.

                                Wireless network security

                                Government legislation that may be introduced within the next few months will place wireless network security responsibility with the person whose name is on the bill. If your network isn’t secure you may be liable for illegal downloads, which, in turn, may lead to broadband service loss, legal action or worse! Many wireless signals can be picked up easily from neighbours’ houses or by wireless devices nearby so it’s never been more important to make sure your wireless network is properly secured.

                                All modern routers allow you to create secure password protection in order to connect to the wireless network securely; however, many allow connection without a password as default. As a rule-of-thumb, you’ll need to connect to your router directly using an Ethernet cable to change the password and the control panel is usually accessed via a web browser.

                                For further information, PCWorld.com provides a good article on wireless network security including explanations of terms:

                                http://www.pcworld.com/article/130330/how_to_secure_your_wireless_network.html

                                if you’re still concerned you can get an on site visit from our resident computer hardware wizard, Kristof; give us a call to arrange.

                                Promote your business for free

                                Promote your business for free and drive extra traffic to your website

                                Promote your business for free and drive extra traffic to your website

                                One of the best steps you can take from a search engine optimisation point is to create contextual inbound links to your site, or to put in another way, links to your site from within an article relevant to your website and using your keywords and phrases.

                                As a newsletter subscriber and customer or friend of Seven Creative you’re invited to write an article or business profile about your business and we’ll publish it on our blog site. This will help with your search engine indexing and bring extra visitors to your site

                                Email us for more information

                                In the next issue

                                • Building your personal brand – how and why
                                • Grown-up IM for business and pleasure – saving you money
                                • Virtual marketing department – working for your business

                                …and finally

                                This brings us to the end of another newsletter and towards the start of Easter. This time of year is a time for friends and family and naturally reminds me of something I once heard on the subject of friendship:

                                “Friendship is like peeing on yourself: everyone can see it, but only you get the warm feeling that it brings” – anonymous

                                From all of us at here at Seven Creative, we wish you continuing success and a prosperous year.

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                                  Sales and marketing optimisation

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                                    Consider the alternatives

                                    If you were in any doubt that offline advertising spend had fallen in 2009, this physical comparison between the Yellow Pages directories from 2009 and 2010 should convince you. The 2010/11 edition is literally 40% thinner than the 2009/10 edition.

                                    According to IAB (2010), in the UK, the entire advertising sector contracted by 16.6% in the first half of 2009, however, the online advertising share grew by 4.6% to a record 23.5% share of the market.

                                    Obviously, in the midst of a recession, you’d expect advertising spend to decline, however, it seems as if many companies are realising that the traditional forms of advertising and marketing may not be the best way to reach customers and deciding rather to look towards the internet.

                                    Google dominates the pay-per-click (PPC) advertising world with a 65.4% market share (AFP, Feb 2010) and for most people, they’re the only place they’ll ever think of advertising online.

                                    There is, however, another way!

                                    The primary objective, when deciding your marketing approach, will be to give you the best return-on-investment (a.k.a. ROI) which, to put it another way, basically means get the most customers for the least spend.

                                    Google advertising is great for some businesses, but for others, it’ll never work – potential customers simply don’t use the internet to find some kinds of suppliers. Even for the businesses where it potentially works well, so much money is sometimes wasted through poorly researched and implemented key-phrases and badly-planned campaigns that they never reach their potential. Besides this, as the main player in the PPC world, competition for key words and phrases can be fierce!

                                    Social network advertising, on the other hand, has shown some fantastic results with campaigns we’ve run recently. One of the main problems with Google PPC  is you are only able to target customers geographically. Social Network Marketing, on the other hand, allows you to also target customers demographically and psychographically!  As a relatively new avenue, the current costs can be much lower than Google PPC and you have the option to also pay by impression if you’d prefer.

                                    Search Engine Optimisation (SEO) as another way to boost your organic search engine rakings. Whereas the results can sometimes be much less tangible than the PPC campaigns; a well optimised web site can give a much better ROI over time.

                                    If you’re certain that traditional Search Engine PPC is the one for you, consider Bing, Microsoft’s search engine competitor to Google and Yahoo. Bing is currently gaining search engine market share from Google and Yahoo remains a force in the market.

                                    Whichever you choose, as ever, the key to getting it right is good planning.

                                    More information

                                    With many years experience of online and offline advertising campaign planning, setup and management, Seven Creative are perfectly placed to help your business get the best ROI by optimising your sales and marketing activity

                                    If you’d like Seven creative to help you with your marketing strategy, give us a call on 0114 383 0711 (international: +44  114 383 0711) or contact us through the website

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