Archive for the ‘sheffield SEO’ tag

The Importance of Ongoing Organic Content Creation for SEO Campaigns

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    Driving high-quality traffic to your site is the primary goal of any SEO campaign. Through the combination of organic, high-quality content – and white-hat link building techniques – you can give yourself the best chance of doing this on an ongoing basis.

    To help you achieve your ranking goals, it pays to have an experienced company doing the work that you require. With that in mind, Seven Creative are perfectly placed to help; and continue to offer Sheffield SEO services to businesses on both a monthly and one off basis.

    Focussing on the production of shareable, engaging website copy; they have a proven track record when it comes to successfully ranking sites across a wide spectrum of trades. With that in mind, this company have put together a guide to help explain why organic content should continue to form the cornerstone of your SEO campaign.

    Getting Site Visitors to Engage for Longer

    Focussing on the production of content that offers genuine value to your target website users can benefit you in a number ways. Primarily, it will ensure that you’re providing your potential customers with useful information; that will ultimately persuade them to choose your services. As a result of this, it’s likely that those users will engage with your site for a longer spell of time.

    Google will look fondly upon this; as the longer a visitor spends on your site, the more the search engines will flag it as a valuable source of information. Finally, if the traffic you receive likes the content, they’re more likely to delve into the deeper structure of your site. This means a reduced bounce rate and more subsequent points scored with the search engines.

    The Benefits of External Linking

    If and when other web users start to link to your site, the subsequent SEO benefits can see you rise further up the ranking positions. If people see value in your business blog copy, they may feel compelled to share it across social media and other bookmarking sites; which can only have a positive effect.

    Not only will the links built back to your site by this activity act as golden flags to the search engine algorithms, they will also raise exposure of the shared content you’ve written and get in front of more potentially high-value website visitors.

    Meta Data, Image Optimisation and More

    A steady stream of site pages – that you can carefully optimise for SEO purposes – will come as a result of continued organic content production. Each new page presents a chance to for you to integrate search terms that you wish to be found for; whilst the accompanying meta data you can fill in is another factor the search engines will be weighing up when debating the value of your site.

    Every page of copy that you produce can also be optimised with relevant images, which when added correctly can also give your site a boost. As long as you consistently stick to good practices, you’re sure to see an improvement for your website in the search engine ranking positions.

    Contact These SEO Experts in Sheffield for Assistance

    When implemented well, SEO can become a profitable long-term investment for your business. To speak to one of the SEO experts in Sheffield at Seven Creative about tailoring a campaign to suit your needs, give one of their team a call today on 0114 383 0711.

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      Improve Your Website SEO with These 5 Helpful Tips

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        Adapting to SEO trends remains a constant challenge. Yet it needn’t be something that causes frustration. By sticking to clear, concise strategy you can look forward to improved web rankings – and ultimately more genuine traffic to your site.

        You can minimise the impact of algorithm changes by taking care to publish optimised, organic, useful content on your site. Not only will this always be well-received by Google; it will also retain customers visiting your site for longer (also great for SEO).

        Whether you’re looking for one-off SEO site work, or ongoing content production, you need to make sure that you pick the right company to carry out the work for you. As Sheffield SEO experts, Seven Creative are well-placed to help:

        Have a Clear Idea of Your Goals

        For your SEO campaign, make sure that you have a clear idea of what you want to achieve before you start. If you work within a competitive trade, for example, you’ll be more likely to see page 1 results by targeting one of your niche services. Similarly, adding a geographical focus to your activity can also help you maximise the benefits of SEO.

        You Must See SEO as a Long-Term Marketing Strategy

        It’s essential that you remain patient with this digital marketing strategy. For monthly campaigns in particular, it needs to be something that you invest in for the long term. A re-work of your website can improve your positions fairly quickly depending on how competitive your keywords are, but if you then don’t continue to add regular, organic content -whilst your competitors do – you’ll soon find yourself sliding back down the SERP’s.

        Detailed Monthly Reports Are a Must

        SEO needn’t be all smoke and mirrors. If you’ve had a bad experience with paid services previously, that will only be heightened. A company that provides you with detailed, transparent, monthly reports can be worth their weight in gold; and you’d be wise to choose such a firm to carry out any SEO work that you need.

        Regular Blogging is Vital

        Don’t underestimate the importance of business blogging, which can be great for your brand image. When optimised correctly, this content is perhaps the most important factor with relation to how the Google Algorithm deciphers your website.

        Engaging news articles, case studies and blog articles are the best way to show the search engines that you have something of value to offer on your site, so this really is an opportunity not to be missed.

        Make Sure New Content is Optimised

        Whenever it comes to adding new content to your site, make sure that it’s optimised for the search engines. If you’ve hired an SEO company for one-off site work but now want to try it yourself, it’s essential to maintain good practices such as adding descriptions and alternative title text to any new images you add to your site.

        SEO Experts in Sheffield

        Maintaining practices such as the ones mentioned here will stand you in good stead for your SEO campaign. To implement the strategy, it’s well worth hiring professionals Seven Creative, who are here to help.

        Their SEO experts in Sheffield can provide you with engaging web copy; that will stand the test of Google updates to fire you up the rankings – and then keep you there. You can get in touch with them today on 0114 383 0711 to find out more.

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          Ever wondered if SEO will work for your business?

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            Sheffield SEO

            Sheffield SEO

            One of our fastest expanding services we provide at Seven Creative, here in Sheffield, is SEO, and there is one thing that nearly all our new SEO enquiries have in common – they’re nervous about the idea of embarking on an SEO campaign!

            So, why is this? Firstly, not many people truly understand what SEO actually is. To me, it’s simply about making sure a site is of high quality meaning that it can effectively communicate with Google about its subject and purpose (which is a win-win for everyone). It’s certainly not about creating a million inbound links from poor quality sites to manipulate the search results! Secondly, the results seem to intangible. This was something we noticed early on so we made sure that an activity report was available to everyone – regardless of their budget – on a monthly basis. Thirdly, many people have been ripped off in the past. Even now, knowing what we know about how Google evaluates websites, poor quality companies with unethical sales people are still conning trusting people out of their cash by providing poor quality SEO that somewhere between little and no effect to how a site indexes – in fact, poor quality SEO will often have a negative effect on rankings; so don’t underestimate Google’s increasing ability to spot a cheap link!

            It’s perfectly understandable why Google doesn’t like the current SEO industry – Google wants to be the one evaluating websites; historically, SEO has been about manipulating results to make a site appear more relevant and important that it would normally appear – so everything the search giant is doing in terms of regularly updating its algorithm is pushing site owners towards best practice and high quality content; and away from link building.

            So, to refer back to the initial question, it depends. Of course I would say you should call us but if you don’t here are my top tips to make sure you pick a good company:

            • Avoid companies that outsource – it’s probably a sign that it’s going to be poor quality SEO
            • Ask to see examples of reports – this won’t give you an idea of the results you’re likely to achieve but you’ll be able to see the way those results are presented.
            • Speak to their current customers – happy customers are happy to recommend.
            • Avoid pay-on-results agreements – this incentives the SEO company to provide poor quality SEO for an immediate boost that wears of very quickly when you stop paying.
            • Go local – we all know how nice knowing that the person you’re relying on is available when you need them!

            For more information about Sheffield SEO services, call Seven Creative on 0114 383 0711 or click here for more contact options

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              Written by Chris

              March 21st, 2014 at 12:45 pm

              Google Doodle Celebrates Thomas Chippendale’s 295th Birthday

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                Here at Seven Creative web agency and Sheffield SEO company, we’re big fans of the Google doodles. You’ll often hear a little yelp and the words ‘Google doodle!’ from behind a computer whenever we come across one.

                google-doodle-chippendale-furnitureToday, we are treated to a Google doodle commemorating Thomas Chippendale, the English 18th Century cabinet maker and furniture designer.

                He would have celebrated his 295th birthday today and holds the record for the most expensive piece of furniture ever sold – The Harrington Commode, a chest of drawers that sold at auction for £3.8 million.

                 

                It’s a very elegant doodle too, with the Google letters delicately surrounding 2 chairs, a dressing table and an ornate mirror. The ‘G’ sits on one of the chairs, and appears to be applying make up in the mirror!

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                  Success for Sheffield networking group

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                    Members of a Sheffield based networking group have passed over a quarter of a million pounds worth of business between them in the last 6 months.

                    BNI-Fusion-networking-group-sheffieldThe Fusion group of BNI currently has 24 members, and the growth and success of their group has even prompted them to move to a new venue. The group now meet on Wednesday mornings at the Kenwood Hall, a Victorian style Sheffield hotel, for a weekly breakfast meeting of networking and referral passing.

                    John Parkin of Equate Mortgages, the group’s mortgage advisor, is taking over the position of Chapter Director from April.  John says, “I’m really pleased to have the privilege of running the group. Our group is effectively a business itself where every member or shareholder is looking for business for each other. You can see from the figures that it really works!”

                    BNI is the most successful business referral organisation in the world and as an organisation they pass £304 million worth of business per year in the UK and Ireland alone. The Fusion group of BNI are topping the charts in South Yorkshire and Derbyshire as the most successful group in the region.

                    BNI meetings provide a structured business environment for local business owners to network, learn new marketing skills and develop relationships. “Word of mouth is the most cost effective way to get new business,” says John. “We’ve passed almost £300,000 of business between us in the last few months, and we’re looking to increase that.”

                    BNI member and director of Seven Creative web agency Clair Day said, “We’re incredibly proud of the amount of business we’ve passed between our members. And as our group continues to grow, the figures are set to rise. The success of my business is a testament to the power of word of mouth marketing and the commitment of the members.”

                    As the flagship group for South Yorkshire, John is confident about the future growth and success of Fusion.  “If you would like more business, come down and meet us and see what we do” says John. “We’re always looking for quality businesses to pass work to!”

                    The Fusion Group of BNI meet at The Kenwood Hall Hotel at 7am every Wednesday morning. The Kenwood Hall Hotel is located on Kenwood Road, Sheffield, NS7 1NQ.

                     

                     

                     

                     

                     

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                      5 things you must do to have a successful website!

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                        As a Sheffield based marketing agency, we are aware that there are lots of small to medium sized businesses out there that don’t have much of a web presence. We’ve put together 5 simple but very important things you need to do to have a successful website.

                        Make your website mobile-compatible

                        Sadly, lots of small to medium sized businesses websites are not compatible with mobile devices. People are moving away from their desktops at a rapid pace, preferring to browse the internet on the go on tablets and smart phones. If your website isn’t suitable for these devices, for example, not optimised for smaller screens, you and your business are missing out on a huge audience.

                        Social-media-management-sheffield

                        Be active on social media

                        As we know, social media marketing is powerful tool to market your business. By not embracing social media, you are not only falling behind your competitors, but also missing out on a huge captive audience. Your social media accounts also need to be connected to your website!

                        Have an email link and contact number on your homepage

                        It is absolutely necessary to have an email link on the home page of your website for consumers to contact your business. Email is a really convenient way of getting in touch, and without a visible email address, you may be missing out on inquiries,  questions from potential customers and even sales.

                        It is also incredibly important to have a phone number listed on your homepage. Some questions are better answered by phone, and some people prefer to speak to an actual person as opposed to emailing.

                        Generating phone calls via your homepage makes customers feel comfortable, while not listing a phone number may make people question your legitimacy.

                        Have an inquiry form built into your website

                        A form-fill option on your website is a great way to allow consumers to request information. Information inquiry forms should be built into your site, connected to a CRM, an email system, and an ecommerce system. That way, the lead is not just being collected, it’s also being prepared for the business owner to communicate with and generate business via that lead.

                        Make sure your website is search engine optimised

                        What’s the point of having a website if no one can actually find it? When people visit a website, a lot of them will have found it through search engines (hopefully!) Key words are essential for being discovered on search engines. This includes keyword research and creation, on-site search engine optimisation and off-site link building. These are all important elements for driving traffic to your website; they will make your site search engine friendly, improve your website’s rankings and allow your business to gain exposure.

                        As a web marketing agency based in Sheffield, we know how important it is to have these points in place. If you are worried that your website isn’t working for you as well as it could do, or you are missing any of the above, don’t panic – we can help.

                        Contact us by telephone on 0114 383 0711, email chris@sevencreative.co.uk, or click here to fill out the contact form on our website.

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