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Tips and Tricks to Get your Retail Shop Noticed on the High Street at Christmas from Shop Sign Makers in Sheffield

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If you need some help with attracting customers to your retail premises, the shop sign Sheffield makers at Image Sign Studio can help. They design, manufacture and install fantastic shop signs that are sure to make you stand out on the high street this Christmas. But there are other things you can do too, and here are some of them.

Social Media Marketing and Newsletters

Ensuring that your marketing activity is sufficient over the festive season is a real must. From planning scheduled Tweets, to Facebook posts and competitions, social media is a fantastic way to get in front of potential customers, interact with them, and drive sales. Why not send out a Christmas newsletter letting your customer base know what you’ve got to offer this Christmas, or an incentive to visit your shop such as a voucher or free gift with any purchase?

Christmas Themed Display

Getting creative with displays can help your shop to thrive at Christmas time. Make your goods look as attractive as possible to your customers; think red and gold, fairy lights and snowflakes to create a winter wonderland effect. Make sure that your most popular items are prominent, and always place smaller items that are suitable for stocking fillers near the till. This will encourage people to make impulse buys and last minute purchases before they pay.

Run a Festive Sale

Christmas is a great time to promote a sale. It’s an expensive time of year for many, so everyone is on the look-out for a bargain. Not only can a good sale help to increase revenue and profit, you’ll also attract customers that may return to your premises in the New Year.

Hire Temporary Staff

During this exceptionally busy time, you may want to think about whether you’ll need an extra pair of hands. Employees will often want to take some time off over the festive season, so ensuring that you’re covered for this is a must. It may be worth approaching a local temping agent to find short term staff, as although you can’t predict the rush, you’re sure to be busier over this time.

So now that Christmas shopping is in full swing, retail shops need to act now to maximise their profits over the festive season!

Boost Your Christmas Sales with a New Shop Sign Sheffield

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Now is the time to ensure that you make the most of attracting the shoppers into your retail store. According to Mintel’s Christmas 2014 predictions, although online sales are again set to increase, a whopping 87% of all retail sales will be made in shops in December 2014.

Online business Website City AM recently reported that although fewer shoppers visited shopping centres and high streets this summer, retail spending was actually at its highest since January.

Footfall in Out of Town Retail Parks Decreases

The Director of the British Retail Consortium (BRC) Helen Dickinson said that although footfall had decreased, the amount of money that was spent by shoppers per trip had actually increased. The data went on to reveal that although footfall has decreased on high streets and shopping centres, it increased by 2.9% in out-of-town retail parks during August 2014.

“It seems that customers are hitting the high streets with purpose – knowing what they want to buy ahead of time, supported by online research ­– and doing more shopping in a single trip,” Helen Dickinson said.

Expert Sign Makers Sheffield

As expert sign makers in Sheffield, Image Sign Studio are well aware of the increasing popularity of online shopping, but we firmly believe that there is plenty of scope for retail shops to claim their fair share of the market. There’s nothing like going into a shop and physically holding a product, then to come home with the item in your shopping bag on that very day. For all the convenience of online shopping, there’s only so much you can find out about the item from looking at it on a screen and reading reviews.

Online shopping may be as popular as ever, but the research suggests that there is still an enormous amount of people stepping out on the high street, shopping centres and retail parks.

Stand Out This Winter with an Illuminated Shop Sign Sheffield

One of the ways that you can attract these customers is by investing in a new shop sign Sheffield ready to catch those festive shoppers. As the nights draw in and the weather becomes autumnal, perhaps an illuminated shop sign Sheffield may be the perfect choice for your business?

If you are looking for a shop sign Sheffield that will increase your visibility on the high street over the festive season, Image Sign Studio can help. The staff at their Sheffield sign shop will offer you all the helpful advice and direction you need to ensure that your business makes a great first impression. Call them on 0114 261 7617 for more information today.