Tag Archives: shop signs Sheffield

Tips and Tricks to Get your Retail Shop Noticed on the High Street at Christmas from Shop Sign Makers in Sheffield

If you need some help with attracting customers to your retail premises, the shop sign Sheffield makers at Image Sign Studio can help. They design, manufacture and install fantastic shop signs that are sure to make you stand out on the high street this Christmas. But there are other things you can do too, and here are some of them.

Social Media Marketing and Newsletters

Ensuring that your marketing activity is sufficient over the festive season is a real must. From planning scheduled Tweets, to Facebook posts and competitions, social media is a fantastic way to get in front of potential customers, interact with them, and drive sales. Why not send out a Christmas newsletter letting your customer base know what you’ve got to offer this Christmas, or an incentive to visit your shop such as a voucher or free gift with any purchase?

Christmas Themed Display

Getting creative with displays can help your shop to thrive at Christmas time. Make your goods look as attractive as possible to your customers; think red and gold, fairy lights and snowflakes to create a winter wonderland effect. Make sure that your most popular items are prominent, and always place smaller items that are suitable for stocking fillers near the till. This will encourage people to make impulse buys and last minute purchases before they pay.

Run a Festive Sale

Christmas is a great time to promote a sale. It’s an expensive time of year for many, so everyone is on the look-out for a bargain. Not only can a good sale help to increase revenue and profit, you’ll also attract customers that may return to your premises in the New Year.

Hire Temporary Staff

During this exceptionally busy time, you may want to think about whether you’ll need an extra pair of hands. Employees will often want to take some time off over the festive season, so ensuring that you’re covered for this is a must. It may be worth approaching a local temping agent to find short term staff, as although you can’t predict the rush, you’re sure to be busier over this time.

So now that Christmas shopping is in full swing, retail shops need to act now to maximise their profits over the festive season!

Shop Sign Makers Sheffield Help with Regeneration of Darnall Retail Centre

Two years ago, a citywide strategy was approved by Sheffield City Council to help support and promote local shopping centres. This project is being paid for by the Local Growth Fund, which comprises of money given to Sheffield Council to be used for projects that benefit the local area and the community. Darnall shopping centre was identified as having an unwelcoming environment, with some buildings in a poor state of repair and a high number of badly-maintained, empty shops.

Image Sign Studio shop sign makers in Sheffield have recently been involved in a project helping to revamp the rundown shop fronts of 47 independent shops in Darnall, a suburb in the East of the city of Sheffield. The project started at the end of March this year, in an attempt to smarten up the area, boost the amount of shoppers using the stores, and attract investment.

Shop Front Makeover for Darnall

As shop sign makers in Sheffield, Image Sign Studio know the dramatic effect a new shop sign can have on the exterior of a retail premises, and were more than happy to be involved in the Darnall revamp. They were delighted to be involved in the £300,000 refurbishment project, which saw the shops on Main Road and Staniforth Road receiving impressive makeovers, including new retail shop signs which have been designed, manufactured and installed by them.

Sheffield City Council to Help and Support Regeneration

As well as the renovation of shop fronts with new shop signs, the wider regeneration framework for the centre of Darnall includes general improvements to the street scene to make the area cleaner and safer. In addition, training and support will be given to traders, and housing development will be enabled on nearby vacant sites.

Sheffield Council cabinet member for homes and neighbourhoods Councellor Harry Harpham said before the start of the project in March: “Darnall has all the ingredients to be a thriving and successful district shopping centre – a strong community, good range of shops and community facilities, and access to transport links. But the quality of the shopping is poor in relation to a centre that serves such a wide residential area and many shops are in a poor state of repair. This will help the area become more attractive to shoppers and boost the centre’s potential.”

Illuminated Shop Signs Sheffield and Beyond for Help the Heroes

Illuminated shop signs can have a dramatic overall effect on the look of any retail shop. Modern LED lights are cheap to run, low maintenance and long lasting, making them perfect for use on shop signage and business signage.

Stainless Steel 3D Letters for Retail Shop Sign

As professional sign makers in Sheffield, Image Sign Studio is lucky enough to be manufacturing and installing a number of illuminated retail shop signs for the charity Help for Heroes. They originally carried out the manufacture and installation of the Help for Heroes shop sign in the shopping centre Meadowhall last year, and are now manufacturing and installing signs for the shops all over the UK including Birmingham, Peterborough, Essex, Wimbledon and Bromley.

Shop Signs Sheffield and the Use of Dibond

To manufacture the shop signs for this charity, Image Sign Studio used Dibond, which is an aluminium composite material consisting of a polyethylene core and aluminium cover sheet. Dibond is a lightweight yet rigid material, and there are many advantages to using it in sign making. The aluminium alloy is corrosion resistant, making it an excellent choice for shop signs that are likely to be exposed to the elements.

Dibond is also great for printing on too, lending itself especially to digital printing, which is a popular choice for many shop signs Sheffield. Although Dibond is extremely lightweight, it is also very rigid and achieves a perfect flatness. Just what you need for a shop sign!

3D Illuminated Shop Signs from Image Sign Studio

Image Sign Studio was pleased to be able to be involved in this project for Help for Heroes as it is a great cause. Help for Heroes is a tri-service military charity which provides support to full time, reservist Servicemen and women and veterans from the Royal Navy, Army and Royal Air Force. They support veterans and serving personnel who have been wounded, injured or become sick as a result of serving their country, and offer support to their families and dependants as they care for their loved ones.

For more information about having an illuminated shop sign designed, manufactured and installed for your business, contact Image Sign Studio on 0114 261 7617 to speak to a member of their team.

Boost Your Christmas Sales with a New Shop Sign Sheffield

Now is the time to ensure that you make the most of attracting the shoppers into your retail store. According to Mintel’s Christmas 2014 predictions, although online sales are again set to increase, a whopping 87% of all retail sales will be made in shops in December 2014.

Online business Website City AM recently reported that although fewer shoppers visited shopping centres and high streets this summer, retail spending was actually at its highest since January.

Footfall in Out of Town Retail Parks Decreases

The Director of the British Retail Consortium (BRC) Helen Dickinson said that although footfall had decreased, the amount of money that was spent by shoppers per trip had actually increased. The data went on to reveal that although footfall has decreased on high streets and shopping centres, it increased by 2.9% in out-of-town retail parks during August 2014.

“It seems that customers are hitting the high streets with purpose – knowing what they want to buy ahead of time, supported by online research – and doing more shopping in a single trip,” Helen Dickinson said.

Expert Sign Makers Sheffield

As expert sign makers in Sheffield, Image Sign Studio are well aware of the increasing popularity of online shopping, but we firmly believe that there is plenty of scope for retail shops to claim their fair share of the market. There’s nothing like going into a shop and physically holding a product, then to come home with the item in your shopping bag on that very day. For all the convenience of online shopping, there’s only so much you can find out about the item from looking at it on a screen and reading reviews.

Online shopping may be as popular as ever, but the research suggests that there is still an enormous amount of people stepping out on the high street, shopping centres and retail parks.

Stand Out This Winter with an Illuminated Shop Sign Sheffield

One of the ways that you can attract these customers is by investing in a new shop sign Sheffield ready to catch those festive shoppers. As the nights draw in and the weather becomes autumnal, perhaps an illuminated shop sign Sheffield may be the perfect choice for your business?

If you are looking for a shop sign Sheffield that will increase your visibility on the high street over the festive season, Image Sign Studio can help. The staff at their Sheffield sign shop will offer you all the helpful advice and direction you need to ensure that your business makes a great first impression. Call them on 0114 261 7617 for more information today.

Shop Signs Sheffield Share Top 5 Ways to Attract Customers to Your Retail Premises

When it comes to attracting customers to your retail premises and increasing the amount of people that you get through the door, appearances count. So here are 5 ways to catch the eye of potential customers and convince them that your shop is where they’ll spend their money!

Create an Eye-Catching Window Display

The more attractive your shop looks from the outside, the more chance you have of enticing customers inside. A beautiful window display is a great way of generating interest, and once people are peering in, hopefully they won’t be able to resist stepping inside! Make a big deal of holidays and seasons, everyone loves a Halloween or Christmas themed window display, and taking advantage of them will give you the chance to display a range of items for sale throughout the year.

A more permanent alternative to a window display is the use of window graphics. As you can see, your shop window is the ideal place to advertise your products, offers and services, so using simple wording or images can make a big impression. Of course, window graphics don’t have to replace a window display; they can be used in conjunction with it to create even more of an impact!

Invest in a Great Shop Sign Sheffield

Having a decent retail shop sign Sheffield for your business is the perfect way to make a great first impression. Passers-by will not only notice an effective shop sign, it will also help you to stand out from your competitors. When browsing and shopping, people are highly driven by the visual impact of their surroundings, and nothing creates a bigger impact than a quality, attractive shop sign Sheffield.

Consider a Digitally Printed Banner Sign

A digitally printed banner sign is the perfect solution if you need temporary signage. Whether you want to advertise a special promotion or event, or simply compliment your existing shop sign Sheffield, banner signs are a really economic way to promote your business. PVC banners are a great choice because they can be used indoors or outdoors, and can be hung from almost anywhere, including buildings, ceilings, poles or even fences.

Have a Sale!

Nothing attracts customers better than a big red sale sign! Everyone loves a bargain, and there’s something very exciting about getting something you want for a cut price. Try sending out an email newsletter to your current customers letting them know about your sale and creating a sense of urgency by offering it for a limited time. With any luck, this will get several people through the door, getting you the custom you deserve.

If you want to attract customers to your retail premises, the professional shop sign makers Sheffield at Image Sign Studio can help. Whether you are looking for digitally printed banner signs or illuminated shop sings Sheffield, contact us on 0114 261 7617.

Increase Brand Exposure with a Projecting Shop Sign Sheffield

Projecting shop signs are very effective for shops that are located on a narrow street. For shops in this position, their main shop sign may not be as visible as signs on shops located on a wider street, reducing the amount of passersby that are exposed to the brand.

Projecting shop signs can, therefore, be an excellent solution, as they protrude from the building at an angle, enabling it to be seen at a distance from either end of the road. A projecting outdoor sign is a great addition to your main shop sign, and another measure to ensure that your sign doesn’t get lost in the array of other business signage around it.

Illuminated Projecting Shop Sign Sheffield

This projecting shop sign for a hairdresser in Sheffield called Halo is a great example of the impact that the illumination of a sign can make. This particular sign projects from the wall seamlessly, with the bracket carefully hidden to create a modern, simplistic effect.

Illuminated projecting signs are also great for increasing the visibility of your business at night time, or in times of bad weather and poor visibility. The panels themselves can be manufactured in a range of sizes, and the graphics and text can be printed directly onto both sides for maximum advertising opportunity.

In this case, the LED lights have been placed inside the PVC box, creating an impressive glow that really makes an impression. The effect of the light behind the letters is very striking; especially as the last letter in the word HALO is white, allowing the light to shine very brightly in comparison to the other elements of the sign.

Shop Sign Maker Sheffield

Image Sign Studio are very aware of the importance of having a good looking shop sign Sheffield to make the very best impression of your business. In addition to your main shop sign, you may also consider a projecting shop sign for your business, increasing the number of potential customers that may see your shop sign as they walk up and down the street.

Types of Projecting Shop Signs Sheffield

As experienced shop sign makers in Sheffield, Image Sign Studio are able to design and manufacture a variety of projecting outdoor shop signs Sheffield, including fixed projecting signs, hanging projecting signs and illuminated projecting signs.

Ensure the Future of High Street Shopping with Great Shop Signs Sheffield

shop signs Sheffield city centre Whether it is rejuvenated by the integration of homes into the shopping mix, or as a result of the upturn in the economy, the British High Street is definitely on the road to recovery. People assumed that with the rise of internet shopping and out of town developments, the high street would be reduced to practically nothing.

But there is growing optimism about the evolution of the high street and its ability to adapt. According to the Daily Telegraph, a recent report shows that 44 new independent shops opened every day last year and retail sales were up 1.7% last months and 3.7% on this time last year.

Sheffield City Centre and it’s Shop Signs

It’s been dominating the news for a while now that high streets up and down the country are suffering from the effects of the recent recession, the decrease in footfall, and the lack of sales. Newspapers are covered with depressing shots of empty shop fronts and headlines scream about the death of the high street. Sheffield city centre has lost a few shops, admittedly, and there are still several Sheffield shop signs that hang over empty windows and rundown buildings with nothing to show inside.

Professional Sign Makers Sheffield

But it’s not all bad news, and as professional sign makers in Sheffield, Image Sign Studio is very glad to hear it! A recent article in the Daily Telegraph claims that life is returning to Britain’s high streets due to new planning rules that make it easier to convert empty shops into homes. The paper reports that having more homes near and even in the high street help to develop a buzz in the area, and also provide a readymade consumer market right there on the doorstep. This is obviously great news!

Brandon Lewis, the Minister for High Streets says: “To attract people in to the high street, we want them to be exciting and vibrant places to eat and drink, spend leisure time and use practical services as well as shop.” And what else do they need? Great shop signs of course!

Make Your Business Stands out with a Good Shop Sign Sheffield

Image Sign Studio have the skills and experience to design and manufacture a wide variety of shop signs Sheffield to ensure that your business adds to the vibrancy of the streets of the steel city. Call them today on 0114 261 7617 to get in touch and chat to a member of their friendly team of professional sign makers Sheffield.