It can be really discouraging for potential customers when they check out a company’s news page only to find that it hasn’t been updated for months. It really doesn’t make a good impression and you may find potential customers asking themselves a few questions. Are they not very busy? Have they gone out of business?
A news page is a common feature on many websites, and used properly, is a great addition to your site. If you have a news page on your website, ask yourself honestly – when was the last time it was updated? If you can’t remember when you last put an article or news bulletin on it, you need to act fast!
You may have been meaning to update the content on your news page, but maybe it keeps getting put to the bottom of the list. In order to keep it up to date, you need to set aside a block of time during the week to make sure this all important task is carried out. That means posting regular articles that inform customers and readers of your latest news, products, services, event etc. And you’ll benefit from it too – not only do potential customers see interesting, relevant content; search engines love fresh content.
Keep Visitors Coming Back to Your Website
Keeping visitors coming back to your website is also something to consider. Your regular customers may be very familiar with your site, but why not give them something new to read on their next visit? Loyal customers will be genuinely interested in your news, so adding fresh material to your site on a regular basis means that will come back to see what’s going on.
You might not think that you have anything to talk about and may worry about generating ideas, but there are lots of things you could write a short article about. Sharing testimonials is a great idea, as is sharing and commenting on industry news, welcoming a new member of staff – you get the idea!
Blog Post Writer and Copywriter Sheffield
If you’ve been meaning to add regular articles to your news page, or simply update your website copy or but never quite got round to it, we can help. Our blog writing service means that we can even write regular news articles on your behalf, ensuring that you’ve always got fresh content. Call us on 0114 383 0711 or email us at contact@sevencreative.co.uk
