According to the latest report by Holger Schulze for Optify, content marketing is becoming more popular. A massive 83.5% of business to business marketers are said to be increasing their content marketing production over the next year.
The 2012 B2B Content Marketing Trends Survey also found that of the members of the B2B Technology Marketing Community on LinkedIn, the top 3 goals through content marketing are Lead Generation (68%), Thought Leadership/ Market Education (50%) and Brand Awareness (39%).
Content Marketing Tactics
Business to business marketers uses a variety of tactics to achieve their content marketing goals. According to the 2012 B2B Content Marketing Trends Survey, the most popular content tactics are as follows:
- Case studies (62%)
- Whitepapers and e-books (61%)
- Press releases (58%)
- Newsletters (55%)
- Blogging (51%)
Content is King
In addition to the statistics above, B2B marketers claim that successful content starts with compelling story telling, originality and customised content, followed by well edited copy and professional writing.
The study also found that social media platforms are an important part of content marketing. Among B2B marketers, LinkedIn is the favourite social media platform, followed closely by Twitter and Facebook.
Yes, we do keep going on about it, but as the above research shows, interesting and compelling content will boost the effectiveness of your marketing. Seven Creative are able to produce a high standard of content on your behalf to be used in blogs, newsletter and social media (to name a few). We can even manage these channels for you if you wish.
For more information about how we can take your content marketing to the next level, contact Seven Creative today. There’s proof it works, so don’t get left behind!