Monthly Archives: May 2015

Sheffield City Centre Transformation Completion Date Announced

Recent reports claim that the new and long awaited Sheffield retail quarter will be finished by 2021, including 50 new shops, 120 flats, and up to 2,300 car parking spaces. The scheme is set to cost a huge £480 million, but is estimated to create up to 2,500 new jobs in the area.

The director of capital and major projects Nalin Seneviratne said: “2019 is when the bulk of the scheme is going to be completed, the final parts by Easter 2010, it might even be by 2020.” He also commented that the timing was ‘perfect’ because it was post recession and the retail industry had changed.

Failed Sevenstone Scheme Replaced with New Plans

The designs will replace the failed Sevenstone scheme between Pinstone Street, Moorhead and Barker’s Pool, and residents have been urged to put their thoughts across in order to help to ‘shape’ the project before the outline plans are finalised. Councillor Leigh Bramall, cabinet member for business, said: “This is the chance for people to play a major part of what the city will look like in the next 20, 30, 40 and 50 years.”

Sheffield Residents Voice Scepticism

However, as we’ve mentioned before in previous blog posts, Sheffield residents seem to be incredibly dubious about whether or not the plans will actually be put into fruition, with one comment to the story simply reading ‘I’ll believe it when I see it’. Despite the positivity from Sheffield Council, however, the article in the Sheffield Star reveals that although there has been some interest from developers and retailers, the scheme is yet to confirm an investor.

Local People Contributing to Design

As professional shop sign makers in Sheffield, Image Sign Studio think that it’s an interesting idea to ask the residents of Sheffield to be able to contribute ideas towards the designs. The people of Sheffield really care about this space, and the new plans would mean that the city centre would have an amazing retail space. Plans also include a new cycle hub, facilities for ‘click and collect’ online ordering, and a food court.

Shop Sign Makers in Sheffield

Image Sign Studio are experts in shop signs Sheffield and welcome the new plans to bring more retail outlets to the city centre. Putting Sheffield on the map as a desirable shopping location to rival that of Leeds and Birmingham is a really fantastic idea, and they sincerely hope that the plans and developments are a viable and realistic way to rejuvenate the centre of Sheffield.

Improve Your Website SEO with These 5 Helpful Tips

Adapting to SEO trends remains a constant challenge. Yet it needn’t be something that causes frustration. By sticking to clear, concise strategy you can look forward to improved web rankings – and ultimately more genuine traffic to your site.

You can minimise the impact of algorithm changes by taking care to publish optimised, organic, useful content on your site. Not only will this always be well-received by Google; it will also retain customers visiting your site for longer (also great for SEO).

Whether you’re looking for one-off SEO site work, or ongoing content production, you need to make sure that you pick the right company to carry out the work for you. As Sheffield SEO experts, Seven Creative are well-placed to help:

Have a Clear Idea of Your Goals

For your SEO campaign, make sure that you have a clear idea of what you want to achieve before you start. If you work within a competitive trade, for example, you’ll be more likely to see page 1 results by targeting one of your niche services. Similarly, adding a geographical focus to your activity can also help you maximise the benefits of SEO.

You Must See SEO as a Long-Term Marketing Strategy

It’s essential that you remain patient with this digital marketing strategy. For monthly campaigns in particular, it needs to be something that you invest in for the long term. A re-work of your website can improve your positions fairly quickly depending on how competitive your keywords are, but if you then don’t continue to add regular, organic content -whilst your competitors do – you’ll soon find yourself sliding back down the SERP’s.

Detailed Monthly Reports Are a Must

SEO needn’t be all smoke and mirrors. If you’ve had a bad experience with paid services previously, that will only be heightened. A company that provides you with detailed, transparent, monthly reports can be worth their weight in gold; and you’d be wise to choose such a firm to carry out any SEO work that you need.

Regular Blogging is Vital

Don’t underestimate the importance of business blogging, which can be great for your brand image. When optimised correctly, this content is perhaps the most important factor with relation to how the Google Algorithm deciphers your website.

Engaging news articles, case studies and blog articles are the best way to show the search engines that you have something of value to offer on your site, so this really is an opportunity not to be missed.

Make Sure New Content is Optimised

Whenever it comes to adding new content to your site, make sure that it’s optimised for the search engines. If you’ve hired an SEO company for one-off site work but now want to try it yourself, it’s essential to maintain good practices such as adding descriptions and alternative title text to any new images you add to your site.

SEO Experts in Sheffield

Maintaining practices such as the ones mentioned here will stand you in good stead for your SEO campaign. To implement the strategy, it’s well worth hiring professionals Seven Creative, who are here to help.

Their SEO experts in Sheffield can provide you with engaging web copy; that will stand the test of Google updates to fire you up the rankings – and then keep you there. You can get in touch with them today on 0114 383 0711 to find out more.

Make the Most of Your Retail Premises with a New Shop Sign Sheffield

As professional shop sign makers in Sheffield, Image Sign Studio has put together a list of the top 5 reasons to enhance your retail premises with a new shop sign Sheffield.

Increase Your Sales with a Great Shop Sign!

A professional looking and well designed shop sign Sheffield can effectively increase your sales by attracting more customers and increasing your potential audience. They can also educate your target audience about the goods and services you have to offer, encouraging them to buy.

Keep Up With the Competition

There is often a great deal of competition between retailers in heavily populated urban areas, making it really important to ensure that your retail premises keeps up with the competition. If you’re surrounded by well presented, professional looking shops, you need to make sure that you have a chance of standing out from the crowd with a great shop sign.

Brand Promise

Your shop sign is a direct reflection of the brand message that you are trying to convey. A professional looking well made shop sign will effectively convey the promise of your brand, and the high standards of your business. On the other hand, an old sign with a worn appearance and faded images or lettering will send out a negative message to your customers and potential customers. A poor sign will give the impression that your products and services are also poor, but a great sign will give the impression that your products and services are great too.

Attract New Customers

Shop signs for physical premises are effective because they act as a guidepost to guide your customers to your shop. A good shop sign will be eye-catching and have the ability to draw in new customers, whether on foot or driving by. Passersby will be immediately drawn to your premises, and if they like what they see, they will be more likely to browse and buy.

Shop Signs Sheffield

Image Sign Studio have the skills and experience to design and manufacture a wide variety of shop signs in Sheffield, from illuminated shop signs to 3D shop signs. They offer a range of business and commercial signage solutions to businesses all over the city, and they can help you too. Call us on 0114 261 7617 to get in touch and chat to a member of our friendly team.