As a Sheffield based marketing agency, we are aware that there are lots of small to medium sized businesses out there that don’t have much of a web presence. We’ve put together 5 simple but very important things you need to do to have a successful website.
Make your website mobile-compatible
Sadly, lots of small to medium sized businesses websites are not compatible with mobile devices. People are moving away from their desktops at a rapid pace, preferring to browse the internet on the go on tablets and smart phones. If your website isn’t suitable for these devices, for example, not optimised for smaller screens, you and your business are missing out on a huge audience.
Be active on social media
As we know, social media marketing is powerful tool to market your business. By not embracing social media, you are not only falling behind your competitors, but also missing out on a huge captive audience. Your social media accounts also need to be connected to your website!
Have an email link and contact number on your homepage
It is absolutely necessary to have an email link on the home page of your website for consumers to contact your business. Email is a really convenient way of getting in touch, and without a visible email address, you may be missing out on inquiries, questions from potential customers and even sales.
It is also incredibly important to have a phone number listed on your homepage. Some questions are better answered by phone, and some people prefer to speak to an actual person as opposed to emailing.
Generating phone calls via your homepage makes customers feel comfortable, while not listing a phone number may make people question your legitimacy.
Have an inquiry form built into your website
A form-fill option on your website is a great way to allow consumers to request information. Information inquiry forms should be built into your site, connected to a CRM, an email system, and an ecommerce system. That way, the lead is not just being collected, it’s also being prepared for the business owner to communicate with and generate business via that lead.
Make sure your website is search engine optimised
What’s the point of having a website if no one can actually find it? When people visit a website, a lot of them will have found it through search engines (hopefully!) Key words are essential for being discovered on search engines. This includes keyword research and creation, on-site search engine optimisation and off-site link building. These are all important elements for driving traffic to your website; they will make your site search engine friendly, improve your website’s rankings and allow your business to gain exposure.
As a web marketing agency based in Sheffield, we know how important it is to have these points in place. If you are worried that your website isn’t working for you as well as it could do, or you are missing any of the above, don’t panic – we can help.
Contact us by telephone on 0114 383 0711, email firstname.lastname@example.org, or click here to fill out the contact form on our website.