Archive for the ‘Social networking’ tag

Seven Creative can manage your social networking and marketing

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At Seven Creative, we specialise in communicating. So if you don’t have the time to manage your own social networking and marketing, we can do it for you.

We are able to set up and write your blog, write articles, take care of your direct mailing, manage your social networking and your email marketing. In short, we make sure that your message is in front of the right people at the right time.

Our customers find the service a very cost-effective way to retain their current customer base, and find new customers at the same time. It can even give your website a huge boost in the organic listings on Google and the other major search engines.

Satisfied customers

“Seven Creative are our sales and marketing department”

“Seven Creative are such a great company to work with – friendly, knowledgeable and providing an amazing social network and marketing service.  We now have a large and very active online community who actively promote our business. Stunning value for money!”

“The social networking management and email marketing campaign that Seven Creative write and manage for me gives an amazing return. Suddenly we’re all over the internet and we’re becoming the name associated with wooden windows”

Let us manage your social networking and marketing, and you can keep doing what you do best – running your business.

Give us a call today and let us show you how digital marketing will work for you.

Call Chris on 0114 383 0711 or visit our contact page to send us a message.

Seven Creative March Newsletter (17 March 2010)

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A note from the editor

Spring arrives

Spring arrives

With the snow just about gone, Spring finally arrives a few weeks late and, in an amazing coincidence, so does the the Seven Creative Newsletter!

In the news today, the marketing geniuses, Dominos Pizza, strike again with an astonishingly simple affiliate marketing-type scheme to exploit the recent social networking explosion <takes a breath>. The new advertising tool allows social network users to display an advert for Dominos Pizza on their Facebook page (or blog) which, when clicked, tracks whether the ‘clicker’ goes on to buy a pizza. If so, the person who displayed the advert earns 0.5% of the order. Genius!

Dominos pizzas might not be everyone’s cup of tea – even described as decidedly greasy and mediocre by some (not me, of course) – but you have to hand it to them when it comes to marketing, they’re way ahead of the pack! The original ’delivered in 30 minutes or your pizza is free’ advertising campaign was revolutionary – it caused people to order a pizza delivery, willing it to arrive late – which is incredible, however; it helped to create one of the largest brands in the world and gave us one of the first examples of viral marketing. With the impending launch of their new revolutionary marketing campaign, they’re now set to become one of the first companies to truly make social-marketing work for them!

In this issue

  • Marketing avenues you may not have considered
  • Very cost-effective direct mailings
  • Wireless network security issues
  • Free business promotion

Marketing your business – avenues you may not have considered

YouTube

YouTube

I did a little exercise recently examining exactly how Ebuyer conduct their marketing activity and it returned some very interesting results! Ebuyer have grown to become a big player in a very difficult and competitive Market through difficult economic times so must be doing something very right if they are still able to compete on a level playing field with the really big players!

When you’re thinking about your business and wondering what the best options are in terms of sales and marketing, a very good idea is to examine your competitors. You can quickly establish what they are doing that is different to you and how much of an impact it is having on their business. This can often be cheaper and quicker than trying new ideas your self but, more importantly, you may be surprised at what you find out!

One of the surprising marketing activities and revenue streams that Ebuyer use is an Ebay shop. This might at first sound counter-productive; however, there is a certain section of customers who are time-rich and money-poor who will shop around for the best price before buying. Ebay is a buyers’ market and many people who regularly use it believe that it will allow them to always get the best price. Ebuyer are able to access this potential customer base by association and therefore widen their potential customer base significantly.

One of the other surprises thrown up when examining Ebuyer’s wider marketing activity was their YouTube channel. You’d be forgiven for naturally assuming that a computer hardware retailer has no place on this video sharing website, however, they are in fact very active here.

Savvy internet users will use YouTube for product reviews and tutorials as the video element adds an extra dimension to the traditional instruction booklet or written review. When choosing, for example, your next mobile phone or notebook computer, you can see on your computer screen how it looks, feels and works. Once you’ve made your mind up, the next step is to find a supplier! The logical choice when watching a YouTube video provided by Ebuyer is to visit their shop. This again allows them access to another potential customer base.

In summary, the lesson learned is that when planning your marketing activity you need to be creative and open minded. Potential customers could be where you least expect them to be!

Direct mailing

Post box

Direct mailings

Did you know it might be a lot easier and more cost effective to send a direct mailing than you would have imagined!

Over the past few years, Spam has turned from a tasty meat-based product to a four-letter-word as our dependency on email increases. Direct mail, on the other hand, is currently going through a resurgence!

From 40p per letter including printing, envelope and postage, direct mail can also be surprisingly cost-effective!

Here at Seven Creative, we’re offering a new service where we’ll take all the hard work out of a direct mailing campaign. Simply tell us which business sectors you’d like to target, what you’d like to promote or sell and we’ll do the rest.

We’ll provide you with a marketing list (including primary contact name), design a full colour and fully branded sales letter and post it out.

Prices are one-off £100 for sales letter design and 40p per letter including full colour printing, envelope and postage (no minimum).

Contact us for more information.

Wireless network security

Government legislation that may be introduced within the next few months will place wireless network security responsibility with the person whose name is on the bill. If your network isn’t secure you may be liable for illegal downloads, which, in turn, may lead to broadband service loss, legal action or worse! Many wireless signals can be picked up easily from neighbours’ houses or by wireless devices nearby so it’s never been more important to make sure your wireless network is properly secured.

All modern routers allow you to create secure password protection in order to connect to the wireless network securely; however, many allow connection without a password as default. As a rule-of-thumb, you’ll need to connect to your router directly using an Ethernet cable to change the password and the control panel is usually accessed via a web browser.

For further information, PCWorld.com provides a good article on wireless network security including explanations of terms:

https://www.pcworld.com/article/130330/how_to_secure_your_wireless_network.html

if you’re still concerned you can get an on site visit from our resident computer hardware wizard, Kristof; give us a call to arrange.

Promote your business for free

Promote your business for free and drive extra traffic to your website

Promote your business for free and drive extra traffic to your website

One of the best steps you can take from a search engine optimisation point is to create contextual inbound links to your site, or to put in another way, links to your site from within an article relevant to your website and using your keywords and phrases.

As a newsletter subscriber and customer or friend of Seven Creative you’re invited to write an article or business profile about your business and we’ll publish it on our blog site. This will help with your search engine indexing and bring extra visitors to your site

Email us for more information

In the next issue

  • Building your personal brand – how and why
  • Grown-up IM for business and pleasure – saving you money
  • Virtual marketing department – working for your business

…and finally

This brings us to the end of another newsletter and towards the start of Easter. This time of year is a time for friends and family and naturally reminds me of something I once heard on the subject of friendship:

“Friendship is like peeing on yourself: everyone can see it, but only you get the warm feeling that it brings” – anonymous

From all of us at here at Seven Creative, we wish you continuing success and a prosperous year.

Sales and marketing optimisation

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Consider the alternatives

If you were in any doubt that offline advertising spend had fallen in 2009, this physical comparison between the Yellow Pages directories from 2009 and 2010 should convince you. The 2010/11 edition is literally 40% thinner than the 2009/10 edition.

According to IAB (2010), in the UK, the entire advertising sector contracted by 16.6% in the first half of 2009, however, the online advertising share grew by 4.6% to a record 23.5% share of the market.

Obviously, in the midst of a recession, you’d expect advertising spend to decline, however, it seems as if many companies are realising that the traditional forms of advertising and marketing may not be the best way to reach customers and deciding rather to look towards the internet.

Google dominates the pay-per-click (PPC) advertising world with a 65.4% market share (AFP, Feb 2010) and for most people, they’re the only place they’ll ever think of advertising online.

There is, however, another way!

The primary objective, when deciding your marketing approach, will be to give you the best return-on-investment (a.k.a. ROI) which, to put it another way, basically means get the most customers for the least spend.

Google advertising is great for some businesses, but for others, it’ll never work – potential customers simply don’t use the internet to find some kinds of suppliers. Even for the businesses where it potentially works well, so much money is sometimes wasted through poorly researched and implemented key-phrases and badly-planned campaigns that they never reach their potential. Besides this, as the main player in the PPC world, competition for key words and phrases can be fierce!

Social network advertising, on the other hand, has shown some fantastic results with campaigns we’ve run recently. One of the main problems with Google PPC  is you are only able to target customers geographically. Social Network Marketing, on the other hand, allows you to also target customers demographically and psychographically!  As a relatively new avenue, the current costs can be much lower than Google PPC and you have the option to also pay by impression if you’d prefer.

Search Engine Optimisation (SEO) as another way to boost your organic search engine rakings. Whereas the results can sometimes be much less tangible than the PPC campaigns; a well optimised web site can give a much better ROI over time.

If you’re certain that traditional Search Engine PPC is the one for you, consider Bing, Microsoft’s search engine competitor to Google and Yahoo. Bing is currently gaining search engine market share from Google and Yahoo remains a force in the market.

Whichever you choose, as ever, the key to getting it right is good planning.

More information

With many years experience of online and offline advertising campaign planning, setup and management, Seven Creative are perfectly placed to help your business get the best ROI by optimising your sales and marketing activity

If you’d like Seven creative to help you with your marketing strategy, give us a call on 0114 383 0711 (international: +44  114 383 0711) or contact us through the website