What is search engine optimisation (SEO)? A quick guide
- Posted by Chris
- Posted on April 18, 2020
- SEO agency in Sheffield, SEO services, SEO Sheffield
- Comments Off on What is search engine optimisation (SEO)? A quick guide
SEO helps websites improve their rankings in search engines – ranking well in Search Engines can be very lucrative
Search Engine Optimisation (otherwise known as ‘SEO’) is an activity designed to help websites improve their rankings in search engines (in particular within Google with around 90% of all searches, and within Bing, the second most visited search engine.) there aren’t many websites that don’t need to rank well in the search engines, so for the vast majority of sites, the closer to position 1 on page 1 of the search results for their keywords and phrases, the better. Search engine optimisation can be difficult & very technical, but a well optimised site can be very lucrative for the owner, so there are companies around the world now who provide high quality search engine optimisation services, for example, Seven Creative, an SEO agency in Sheffield.

Although Google is not by any means the only search engine, it is certainly the largest and most well known around the world, so this is, certainly in the western world, the search engine usually focused on.
To understand Search Engine Optimisation, we need to first understand the process of ranking. In the most basic form, we have potential customers and we have website that would like to be matched with these customers. Google simply provides a way to do this. You type in what you are looking for, and Google provides you with a list of potential websites that match your request. The problem is, though, we want exactly what we are looking for without having to do any of the work ourselves. In other words, we want the best result returned to us first (or as close as possible) so Google has to work out dome way of making sure that happens (so you don’t start using a different search engine!)
Obviously there are far too many websites on the internet to be hand-curated by individuals, go Google uses an ‘algorithm’ to determine what are the best results to return for a particular search term and in what order to display these. And Google is very good at doing this! For example, how often do we venture further than the first page? Not very often! And this is because we’ve usually found what we’re looking for within the first 10 results.
This algorithm uses many, many different factors to evaluate a website and determine its authority on a particular subject or its relevance for a particular phrase. As website owners, many search engine ranking factors or out of our control, however, there are a lot we can control. The search engine optimisation you’ll commission from a company, such as Seven Creative (an SEO agency in Sheffield) will be able to optimise your web pages, your website and your linking structure (inbound, outbound and internal links). Most of it isn’t rocket-science, however, its often complex, time-consuming, and the results can take many months to properly materialise.
I suppose the take-away from this article is that, SEO is something that to do properly, you’ll need the help of a professional. However, for the best long-term results, focus on the on-page optimisation first and also learn good practice and habits with regards to creating new pages – after all it’s a lot easier and cheaper to do the SEO as you go as opposed to having to pay someone to go back and do it later on!
PS you have probably noticed that this article is designed to help improve the search rankings of the website www.sevencreative.co.uk – or rather the specific page sevencreative.co.uk/seo-agency-in-sheffield/ – within the search engine rankings, for the phrase ‘SEO agency in Sheffield’. Whereas this article isn’t exactly what we’d describe as a ‘perfect’ example of an search engine optimised article, it’ll certainly go a long way to improving the position in the rankings of the page it’s referring to. This, in combination with many other activities such as ‘on-page optimisation’ will increase its position in the rankings and start to increase traffic to that page. Whether or not the page itself convinces the visitors to pick up the phone is a whole different kettle of fish (or Conversion Rate optimisation aka CRO)
Millhouses Accountancy – Accountant in Sheffield, London & Nottingham
Image Sign Studio – Business & Shop sign maker in Sheffield & Rotherham
Acorn Removals – Sheffield removals
Prime Tooling – buy cheap replacement blades & knives online
Want your advert here too?
This website contains sponsored content including articles, links and adverts. We're not affiliated with any of these organisations, rather they see the value in good quality link-building and we're just trying to make an honest buck. If you're interested in sponsored content, please get in touch.
> Call: 0114 383 0711> Email: info@sevencreative.co.uk
Search site
Recent posts
- New look for the Pet Vet – window graphic, light-up sign, and full shop signage
- Who should you call for everything from Factory Signs to shop signs in Sheffield?
- Sheffield Removals – Moving to a new house is now easier than ever before!
- Derbyshire virtual tours for hotels, holiday homes & tourism
- Here are 5 reasons to buy your next Olfa Cutters online
- 3D metal printing
- About the NHS Ambulance Service
- Centrifugal casting equipment
- Hiring a motorhome? Here are some great places to visit in the Peak District
- How working has changed in the pandemic
- Applications for dehumidifiers
- Insurance in uncertain times
- Weaving harnesses to clothes pegs, smart cards to plaster dowels
- Company profile – Aquatique Show
- The world of ultra-sound machines
- Top Quality Carpet Fitting with These Trimming Knife Blades
- Trimming Knife Blades for Carpet Tradesmen
- How to deal with overdue invoices – business cash flow tips
- The London floods of 2000
- Crafting Essentials Such as Stanley Knife Blades
- Stanley Knife Blades Useful for These 5 Household Tasks
- What is a URL shortener and should I use one?
- Delivering Satisfaction Through Planer Blades
- Restaurant, bar & hotel marketing – the fast way to get more customers
- Things you didn’t know you didn’t know part 312 – ceramic grinding beads
- Avoid These 4 Planer Blades Mistakes
- What is search engine optimisation (SEO)? A quick guide
- The best & most hilarious Amazon reviews (updated)
- The energy sector in the post-Covid-19 world
- Stanley Knife Blades and Swann Morton Ensure Quality
- Search Engine Optimisation – about keyword research
- Fantastic Snap Off Blades
- Planer Blades to Suit Your Needs
- I used to be a joiner
- A recent visit to the University of Sheffield got me thinking…
- What is a Phytochemical?
- Molecular extraction from biological samples
- A new approach to preventable lifestyle illnesses
- The fascinating world of ceramics
- Filler Metals in Fabrication
- Essential Mixing Technologies
- How Many Surveillance Cameras are there in London?
- LED advertising
- Picking the Right Business Sign
- Stand out with a professional business sign
- Reasons to get a virtual tour
- A Virtual Tour as easy as 1,2,3,4
- Sheffield Virtual Tour Company
- The Advantages of Skip Hire
- Maximising Skip Waste
Educational gifts for kids
Matterport photographer
Peak District running holidays
SEO Agency in Sheffield
Sheffield copywriter
Sheffield SEO
Therapist near me
Useful links
Web design Sheffield
Tag cloud
Archives
- February 2022
- January 2022
- May 2021
- April 2021
- March 2021
- December 2020
- November 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- December 2019
- October 2019
- August 2019
- July 2019
- May 2019
- April 2019
- March 2019
- January 2019
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- March 2014
- February 2014
- January 2014
- December 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- June 2011
- March 2011
- February 2011
- January 2011
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009