‘Social media is vital for business’, says Harvard
If you’re wondering whether dedicating time and effort to social media is really worth it, this new research may just make your mind up!
The Harvard Business Review recently published a great article about social media that we think all Chief Executives and Managing Directors NEED to read! The latest report from CEO.com and business intelligence firm DOMO has confirmed our view that social media is more pervasive than ever among consumers. In fact, a whopping 50% of the population currently uses Facebook and more than 37% use Twitter.
The report found that among Fortune 500 CEOs, only 7.6% are present on Facebook, only 4% use Twitter, and less than 1% use Google Plus. However, there is evidence that this may be changing.
A recent survey conducted by IBM found that out of 1,709 CEOs, only16% used social media. The study predicts this figure may grow to 57% within 5 years and that social media will become one of the two most important forms of engagement with employees and customers, second only to face to face interactions.
Thankfully, Managing Directors and Executives are finally recognising what the team here at Seven Creative already know – using social media to communicate and engage with customers, suppliers and their own employees, means their company will be more adaptive, agile and of course, more successful.
As experts in social media, we value the many advantages of using social media very highly. And we receive ongoing confirmation from our customers that our management of their social media channels generates more business, provides access to potential customers, and provides effective communication channels for existing customers.
Using social media is so effective in fact, that The BRANDFog 2012 CEO Survey found that more than 82% of respondents are likely or much more likely to trust a company who engage in social media. The study also reports that 77% of respondents are likely or much more willing to buy from a company whose mission and values are defined through their involvement in social media.
Here at Seven Creative, we agree that social media is vital for business. It will give your business a strong potential competitive advantage, not only by providing communication channels, but by boosting traffic to your website and increasing sales. But what if you don’t have time? What if you’re busy running your business?
We understand social media marketing, and we know that using it in this dynamic, complex and ever-evolving marketplace requires knowledge and experience. Seven Creative are experts in the field, and we can offer you a full spectrum of social media integration services. In other words, we can do it for you, and therefore remove the time and the hassle that social media can become if it’s not managed correctly. And to keep you in the loop, we’ll let you know exactly what we’ve done in regular reports, proving to you that we’re getting results!