First impressions count. We all know it and we are all guilty of making split second judgements. We judge books by their covers and businesses by their signs, it happens and that is why we want to help your business make a great first impression. Positive customer experience brings with it; more sales, increased customer loyalty and the further building of your brand. If you’re in the Sheffield or Rotherham areas, Image Sign Studio can help your new customers feel welcome and satisfied from the get go (making them much more likely to come back to your business time and time again!).
Read on to discover 4 key ways your business can make a great first impression:
1. Have an outdoor sign that is easy to read and can be seen from a distance
This allows you to attract customers who are passing by and lets them know that your business is close, however there is more to attracting customers than just ‘putting up a sign’. In order for the potential customer to want to use your business the sign needs to be aesthetically pleasing, easy to see from a distance and easy to read. Stylish simplicity is often most effective.
2. Use lighting to give your business 24-hour advertising
By lighting up your business signage you attract peoples eye no matter what time of day it is. This complete visibility gives you a huge advantage over your competitors, but it is very important you keep your signs well maintained. There is nothing more off putting for a potential customer than seeing an old, broken or half lit business sign. In order to reap the rewards, you need to keep your signs looking smart. Lit sign options include a backlit sign, lightbox sign, LED sign and using fret cut illuminated letters.
3. Be welcoming
A customer’s experience begins as soon as they hear about your business. Maybe they have been online and visited your website, maybe they were driving in the area and saw one of your signs – whatever way they found you, you need to make sure the experience is top notch from the start… Is your website clear? Are the contact details easy to find? Is your business sign clear and easy to read? Does the customer feel welcome at the door? Think about these things. What does your customer see when they are about to enter your business? Your customer doesn’t want to walk into a shop with big stickers on the door saying “NO” maybe you have door signs saying “NO DOGS” or “NO FOOD OR DRINK ALLOWED”, this can give off a negative vibe early on so you may try to make the first impression better by simply changing the signs. Maybe you could use signs that say, “Come in, we’re open!” or “Yes we accept credit cards” to make customers feel welcome.
4. Make sure the entrance is obvious
By having a well-designed sign at your entrance, you can not only give clear direction to your shop but you also make a fantastic first impression. Your sales revenue could increase by close to 5% just from the use of one powerful sign. Your signs are all about first impressions and guiding potential customers to your door. By using signs to their full potential, you allow a customer to feel confident in your business and product before they’ve even stepped in the door. Always make sure your sign is easy to read for the best impact – there are many different material and lettering options available so find one that makes your message pop: your sign letters could be acrylic, flat cut, aluminium or perspex.