Here at Seven Creative web and marketing agency, we know how important it is to have a great website and a strong presence online. According to a recent study, over 50% of consumers use the internet as a first port of call to find out more about a new business or service.
So, you have a great website – what next?
Seven Creative think that a great way to make the most of your website and boost your online presence is to start a company blog. And we’re not alone; numerous businesses across the world are reaping the benefits of blogging. Connecting your blog to your website can do wonders for its traffic flow, as well as many other benefits that we’ll discuss here.
How can a blog help your business?
Become an expert in your field
By writing about subjects that are relevant to your industry, you can become an expert in your field. It’s not difficult to come up with subjects for your blog posts, especially when you’re working in your industry on a daily basis.
New products, services, industry news gathered from a quick Google search, product development, case studies; these can all spark the beginnings of a great post. By demonstrating industry knowledge, you can establish your professional credibility and expertise!
Build relationships with customers
Having a blog is a great way to engage with existing customers and potential clients. It goes without saying that building relationships with customers is a must for the development of a successful business. Even if your company is based online and you never meet your customers face to face, informative and interesting blog articles are a great way of communicating, building dialogue and providing a platform for customers to contact you.
Blogs and search engine optimisation
Aside from the above benefits, blogs can also be used as a tool to drive traffic to your main website by boosting the search engine optimisation. Remember, not only are you writing informative articles to attract people’s attention and engage them with valuable content, if you make sure that your articles are rich in key words and popular search terms, your blog can increase your SEO efforts too.
If you would like a blog for your business, but don’t have the time to dedicate to it, or the skills to set it up yourself, Seven Creative web and marketing agency can help. We have set up blogs for a number of clients in a wide variety of industries. And if you’re stuck for original, interesting content, we can take care of that too. We can even write the articles for you, as frequently as you like! For more information, contact Chris at the Seven Creative office on 0114 383 0711 or contact us via our website.