Now is the time to ensure that you make the most of attracting the shoppers into your retail store. According to Mintel’s Christmas 2014 predictions, although online sales are again set to increase, a whopping 87% of all retail sales will be made in shops in December 2014.
Online business Website City AM recently reported that although fewer shoppers visited shopping centres and high streets this summer, retail spending was actually at its highest since January.
Footfall in Out of Town Retail Parks Decreases
The Director of the British Retail Consortium (BRC) Helen Dickinson said that although footfall had decreased, the amount of money that was spent by shoppers per trip had actually increased. The data went on to reveal that although footfall has decreased on high streets and shopping centres, it increased by 2.9% in out-of-town retail parks during August 2014.
“It seems that customers are hitting the high streets with purpose – knowing what they want to buy ahead of time, supported by online research – and doing more shopping in a single trip,” Helen Dickinson said.
Expert Sign Makers Sheffield
As expert sign makers in Sheffield, Image Sign Studio are well aware of the increasing popularity of online shopping, but we firmly believe that there is plenty of scope for retail shops to claim their fair share of the market. There’s nothing like going into a shop and physically holding a product, then to come home with the item in your shopping bag on that very day. For all the convenience of online shopping, there’s only so much you can find out about the item from looking at it on a screen and reading reviews.
Online shopping may be as popular as ever, but the research suggests that there is still an enormous amount of people stepping out on the high street, shopping centres and retail parks.
Stand Out This Winter with an Illuminated Shop Sign Sheffield
One of the ways that you can attract these customers is by investing in a new shop sign Sheffield ready to catch those festive shoppers. As the nights draw in and the weather becomes autumnal, perhaps an illuminated shop sign Sheffield may be the perfect choice for your business?
If you are looking for a shop sign Sheffield that will increase your visibility on the high street over the festive season, Image Sign Studio can help. The staff at their Sheffield sign shop will offer you all the helpful advice and direction you need to ensure that your business makes a great first impression. Call them on 0114 261 7617 for more information today.