Sales and marketing optimisation
- Posted by Chris
- Posted on February 18, 2010
- Sales and marketing
- Comments Off on Sales and marketing optimisation
Consider the alternatives

If you were in any doubt that offline advertising spend had fallen in 2009, this physical comparison between the Yellow Pages directories from 2009 and 2010 should convince you. The 2010/11 edition is literally 40% thinner than the 2009/10 edition.
According to IAB (2010), in the UK, the entire advertising sector contracted by 16.6% in the first half of 2009, however, the online advertising share grew by 4.6% to a record 23.5% share of the market.
Obviously, in the midst of a recession, you’d expect advertising spend to decline, however, it seems as if many companies are realising that the traditional forms of advertising and marketing may not be the best way to reach customers and deciding rather to look towards the internet.
Google dominates the pay-per-click (PPC) advertising world with a 65.4% market share (AFP, Feb 2010) and for most people, they’re the only place they’ll ever think of advertising online.
There is, however, another way!
The primary objective, when deciding your marketing approach, will be to give you the best return-on-investment (a.k.a. ROI) which, to put it another way, basically means get the most customers for the least spend.
Google advertising is great for some businesses, but for others, it’ll never work – potential customers simply don’t use the internet to find some kinds of suppliers. Even for the businesses where it potentially works well, so much money is sometimes wasted through poorly researched and implemented key-phrases and badly-planned campaigns that they never reach their potential. Besides this, as the main player in the PPC world, competition for key words and phrases can be fierce!
Social network advertising, on the other hand, has shown some fantastic results with campaigns we’ve run recently. One of the main problems with Google PPC is you are only able to target customers geographically. Social Network Marketing, on the other hand, allows you to also target customers demographically and psychographically! As a relatively new avenue, the current costs can be much lower than Google PPC and you have the option to also pay by impression if you’d prefer.
Search Engine Optimisation (SEO) as another way to boost your organic search engine rakings. Whereas the results can sometimes be much less tangible than the PPC campaigns; a well optimised web site can give a much better ROI over time.
If you’re certain that traditional Search Engine PPC is the one for you, consider Bing, Microsoft’s search engine competitor to Google and Yahoo. Bing is currently gaining search engine market share from Google and Yahoo remains a force in the market.
Whichever you choose, as ever, the key to getting it right is good planning.
More information
With many years experience of online and offline advertising campaign planning, setup and management, Seven Creative are perfectly placed to help your business get the best ROI by optimising your sales and marketing activity
If you’d like Seven creative to help you with your marketing strategy, give us a call on 0114 383 0711 (international: +44 114 383 0711) or contact us through the website
Millhouses Accountancy – Accountant in Sheffield, London & Nottingham
Image Sign Studio – Business & Shop sign maker in Sheffield & Rotherham
Acorn Removals – Sheffield removals
Prime Tooling – buy cheap replacement blades & knives online
Want your advert here too?
This website contains sponsored content including articles, links and adverts. We're not affiliated with any of these organisations, rather they see the value in good quality link-building and we're just trying to make an honest buck. If you're interested in sponsored content, please get in touch.
> Call: 0114 383 0711> Email: info@sevencreative.co.uk
Search site
Recent posts
- Centrifugal casting equipment
- Hiring a motorhome? Here are some great places to visit in the Peak District
- How working has changed in the pandemic
- Applications for dehumidifiers
- Insurance in uncertain times
- Weaving harnesses to clothes pegs, smart cards to plaster dowels
- Company profile – Aquatique Show
- The world of ultra-sound machines
- Top Quality Carpet Fitting with These Trimming Knife Blades
- Trimming Knife Blades for Carpet Tradesmen
- How to deal with overdue invoices – business cash flow tips
- The London floods of 2000
- Crafting Essentials Such as Stanley Knife Blades
- Stanley Knife Blades Useful for These 5 Household Tasks
- What is a URL shortener and should I use one?
- Delivering Satisfaction Through Planer Blades
- Restaurant, bar & hotel marketing – the fast way to get more customers
- Things you didn’t know you didn’t know part 312 – ceramic grinding beads
- Avoid These 4 Planer Blades Mistakes
- What is search engine optimisation (SEO)? A quick guide
- The best & most hilarious Amazon reviews (updated)
- The energy sector in the post-Covid-19 world
- Stanley Knife Blades and Swann Morton Ensure Quality
- Search Engine Optimisation – about keyword research
- Fantastic Snap Off Blades
- Planer Blades to Suit Your Needs
- I used to be a joiner
- A recent visit to the University of Sheffield got me thinking…
- What is a Phytochemical?
- Molecular extraction from biological samples
- A new approach to preventable lifestyle illnesses
- The fascinating world of ceramics
- Filler Metals in Fabrication
- Essential Mixing Technologies
- How Many Surveillance Cameras are there in London?
- LED advertising
- Picking the Right Business Sign
- Stand out with a professional business sign
- Reasons to get a virtual tour
- A Virtual Tour as easy as 1,2,3,4
- Sheffield Virtual Tour Company
- The Advantages of Skip Hire
- Maximising Skip Waste
- On Trend Wedding Décor
- The Perfect Wedding Dance floor
- What is a backlit sign?
- 4 Ways Your Business Can Make a Great First Impression
- Production of fine chemicals
- Making a Difference with Sheffield Shop Signs
- Sheffield Sign Manufacturer Stands Out with Fret Cut Lettering
Educational gifts for kids
Matterport photographer
Peak District running holidays
SEO Agency in Sheffield
Sheffield copywriter
Sheffield SEO
Therapist near me
Useful links
Web design Sheffield
Tag cloud
Archives
- April 2021
- March 2021
- December 2020
- November 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- December 2019
- October 2019
- August 2019
- July 2019
- May 2019
- April 2019
- March 2019
- January 2019
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- March 2014
- February 2014
- January 2014
- December 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- June 2011
- March 2011
- February 2011
- January 2011
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009