Archive for the ‘Advertising’ tag

Social media: A personal touch in an impersonal world

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Seven Creative’s well established and new customers are recognising the growing importance of social media. We’re proud to say that we can now offer customers new and innovative services ranging from writing blog entries, Twitter posts and Facebook updates, to designing and personalising social networks.

Ellie Storey, Social Media Manager at Seven Creative,  said “There is so much competition on the digital high street that simply having a website is often not enough. So due to the changing needs of our customers, and demand, we have expanded our services to include a new social networking service.”

Twitter now boasts an impressive 175 million users, and Facebook has 640 million users across the globe, half of which log on daily. Blogs are increasingly common and websites including Search Engine Optimised text are now a must in order to compete successfully.

Seven Creative’s principle designer Chris Day said, “Using social networks to increase visibility is something we all need to do these days as the landscape of the internet changes. Social network integration is often difficult to get to grips with and certainly not something most business owners have the time to do properly. That’s where we come in.”

“We can provide the full spectrum of social networking services to get your business in front of your customers. We are able to assess how your company can benefit from social networking and work with your available budget to help you get the best from it, ” said Chris.

Social Media: The Benefits

  • Social media allows your customers to immediately give feedback on your products, services and marketing techniques.
  • It provides you with an easily accessible personal relationship with your customers that is designed to make them want to support your company and buy your product.
  • It provides you with advertising and encourages a sense of camaraderie between you and your customer.
  • Social media is a great way for your customers to remember you, your product and your brand. It’s also about customers getting to know other people and a product or service, with product loyalty being an end goal.

Contact Seven Creative now for more information.

T: 0114 383 0711

Email Ellie at: ellie@sevencreative.co.uk

Or visit our website: www.sevencreative.co.uk

Written by Chris

December 9th, 2011 at 11:32 am

Sales and marketing optimisation

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Consider the alternatives

If you were in any doubt that offline advertising spend had fallen in 2009, this physical comparison between the Yellow Pages directories from 2009 and 2010 should convince you. The 2010/11 edition is literally 40% thinner than the 2009/10 edition.

According to IAB (2010), in the UK, the entire advertising sector contracted by 16.6% in the first half of 2009, however, the online advertising share grew by 4.6% to a record 23.5% share of the market.

Obviously, in the midst of a recession, you’d expect advertising spend to decline, however, it seems as if many companies are realising that the traditional forms of advertising and marketing may not be the best way to reach customers and deciding rather to look towards the internet.

Google dominates the pay-per-click (PPC) advertising world with a 65.4% market share (AFP, Feb 2010) and for most people, they’re the only place they’ll ever think of advertising online.

There is, however, another way!

The primary objective, when deciding your marketing approach, will be to give you the best return-on-investment (a.k.a. ROI) which, to put it another way, basically means get the most customers for the least spend.

Google advertising is great for some businesses, but for others, it’ll never work – potential customers simply don’t use the internet to find some kinds of suppliers. Even for the businesses where it potentially works well, so much money is sometimes wasted through poorly researched and implemented key-phrases and badly-planned campaigns that they never reach their potential. Besides this, as the main player in the PPC world, competition for key words and phrases can be fierce!

Social network advertising, on the other hand, has shown some fantastic results with campaigns we’ve run recently. One of the main problems with Google PPC  is you are only able to target customers geographically. Social Network Marketing, on the other hand, allows you to also target customers demographically and psychographically!  As a relatively new avenue, the current costs can be much lower than Google PPC and you have the option to also pay by impression if you’d prefer.

Search Engine Optimisation (SEO) as another way to boost your organic search engine rakings. Whereas the results can sometimes be much less tangible than the PPC campaigns; a well optimised web site can give a much better ROI over time.

If you’re certain that traditional Search Engine PPC is the one for you, consider Bing, Microsoft’s search engine competitor to Google and Yahoo. Bing is currently gaining search engine market share from Google and Yahoo remains a force in the market.

Whichever you choose, as ever, the key to getting it right is good planning.

More information

With many years experience of online and offline advertising campaign planning, setup and management, Seven Creative are perfectly placed to help your business get the best ROI by optimising your sales and marketing activity

If you’d like Seven creative to help you with your marketing strategy, give us a call on 0114 383 0711 (international: +44  114 383 0711) or contact us through the website