Seven Creative March Newsletter (17 March 2010)
A note from the editor
With the snow just about gone, Spring finally arrives a few weeks late and, in an amazing coincidence, so does the the Seven Creative Newsletter!
In the news today, the marketing geniuses, Dominos Pizza, strike again with an astonishingly simple affiliate marketing-type scheme to exploit the recent social networking explosion <takes a breath>. The new advertising tool allows social network users to display an advert for Dominos Pizza on their Facebook page (or blog) which, when clicked, tracks whether the ‘clicker’ goes on to buy a pizza. If so, the person who displayed the advert earns 0.5% of the order. Genius!
Dominos pizzas might not be everyone’s cup of tea – even described as decidedly greasy and mediocre by some (not me, of course) – but you have to hand it to them when it comes to marketing, they’re way ahead of the pack! The original ’delivered in 30 minutes or your pizza is free’ advertising campaign was revolutionary – it caused people to order a pizza delivery, willing it to arrive late – which is incredible, however; it helped to create one of the largest brands in the world and gave us one of the first examples of viral marketing. With the impending launch of their new revolutionary marketing campaign, they’re now set to become one of the first companies to truly make social-marketing work for them!
In this issue
- Marketing avenues you may not have considered
- Very cost-effective direct mailings
- Wireless network security issues
- Free business promotion
Marketing your business – avenues you may not have considered
I did a little exercise recently examining exactly how Ebuyer conduct their marketing activity and it returned some very interesting results! Ebuyer have grown to become a big player in a very difficult and competitive Market through difficult economic times so must be doing something very right if they are still able to compete on a level playing field with the really big players!
When you’re thinking about your business and wondering what the best options are in terms of sales and marketing, a very good idea is to examine your competitors. You can quickly establish what they are doing that is different to you and how much of an impact it is having on their business. This can often be cheaper and quicker than trying new ideas your self but, more importantly, you may be surprised at what you find out!
One of the surprising marketing activities and revenue streams that Ebuyer use is an Ebay shop. This might at first sound counter-productive; however, there is a certain section of customers who are time-rich and money-poor who will shop around for the best price before buying. Ebay is a buyers’ market and many people who regularly use it believe that it will allow them to always get the best price. Ebuyer are able to access this potential customer base by association and therefore widen their potential customer base significantly.
One of the other surprises thrown up when examining Ebuyer’s wider marketing activity was their YouTube channel. You’d be forgiven for naturally assuming that a computer hardware retailer has no place on this video sharing website, however, they are in fact very active here.
Savvy internet users will use YouTube for product reviews and tutorials as the video element adds an extra dimension to the traditional instruction booklet or written review. When choosing, for example, your next mobile phone or notebook computer, you can see on your computer screen how it looks, feels and works. Once you’ve made your mind up, the next step is to find a supplier! The logical choice when watching a YouTube video provided by Ebuyer is to visit their shop. This again allows them access to another potential customer base.
In summary, the lesson learned is that when planning your marketing activity you need to be creative and open minded. Potential customers could be where you least expect them to be!
Did you know it might be a lot easier and more cost effective to send a direct mailing than you would have imagined!
Over the past few years, Spam has turned from a tasty meat-based product to a four-letter-word as our dependency on email increases. Direct mail, on the other hand, is currently going through a resurgence!
From 40p per letter including printing, envelope and postage, direct mail can also be surprisingly cost-effective!
Here at Seven Creative, we’re offering a new service where we’ll take all the hard work out of a direct mailing campaign. Simply tell us which business sectors you’d like to target, what you’d like to promote or sell and we’ll do the rest.
We’ll provide you with a marketing list (including primary contact name), design a full colour and fully branded sales letter and post it out.
Prices are one-off £100 for sales letter design and 40p per letter including full colour printing, envelope and postage (no minimum).
Contact us for more information.
Wireless network security
Government legislation that may be introduced within the next few months will place wireless network security responsibility with the person whose name is on the bill. If your network isn’t secure you may be liable for illegal downloads, which, in turn, may lead to broadband service loss, legal action or worse! Many wireless signals can be picked up easily from neighbours’ houses or by wireless devices nearby so it’s never been more important to make sure your wireless network is properly secured.
All modern routers allow you to create secure password protection in order to connect to the wireless network securely; however, many allow connection without a password as default. As a rule-of-thumb, you’ll need to connect to your router directly using an Ethernet cable to change the password and the control panel is usually accessed via a web browser.
For further information, PCWorld.com provides a good article on wireless network security including explanations of terms:
if you’re still concerned you can get an on site visit from our resident computer hardware wizard, Kristof; give us a call to arrange.
Promote your business for free
One of the best steps you can take from a search engine optimisation point is to create contextual inbound links to your site, or to put in another way, links to your site from within an article relevant to your website and using your keywords and phrases.
As a newsletter subscriber and customer or friend of Seven Creative you’re invited to write an article or business profile about your business and we’ll publish it on our blog site. This will help with your search engine indexing and bring extra visitors to your site
Email us for more information
In the next issue
- Building your personal brand – how and why
- Grown-up IM for business and pleasure – saving you money
- Virtual marketing department – working for your business
This brings us to the end of another newsletter and towards the start of Easter. This time of year is a time for friends and family and naturally reminds me of something I once heard on the subject of friendship:
“Friendship is like peeing on yourself: everyone can see it, but only you get the warm feeling that it brings” – anonymous
From all of us at here at Seven Creative, we wish you continuing success and a prosperous year.