Tag Archives: web design sheffield

Would you like a free iPod, Nintendo 3DS or Kindle Fire?

All you have to do to is find us a potential Social Media client! 

If they go on to sign up with one of our social media packages for the minimum 3 month term, you can have your pick of one of these fantastic gifts.

Here at Seven Creative, we offer a range of social media management packages that can be tailored to suit all businesses. We can set up and write blogs, manage your social networking and take care of your email marketing.

So who do you know that wants to bring their business into the 21st century with the power of social media, but doesn’t have the time or knowledge to do it themselves? Refer them to us and you will be rewarded!

Business Adviser Tano Rebora asks: ‘Are you pricing yourself to failure?’

Our blog’s guest business writer Tano Rebora of Icon Business Solutions, shares more of his advice!

Tano Rebora, Icon Business Solutions Ltd.

 This week, Tano asks, ‘Are you pricing yourself to failure?’

Recently talking with one of our clients brought to mind one of the thorniest subjects ever associated with sales, that of ‘discounting’. Now sure, every client wants the best deal that they can get but why is it always on price?

If your offering is all that it is cracked up to be and you have been in business for a while then, surely, your pricing is appropriate, isn’t it? Or is it?

It may be that your competition has crept up on you. Then what is your differentiator? Does your product now reflect your client sectors requirements at the level that it did?

Who, exactly, are your clients? Is the sales force being aimed at the correct client profile?

If the answer to any of the above is a resounding no, then it may be time to refocus on who your ‘ideal’ client is and what, exactly, makes your product or service so distinctly different.

In this case, however, analysis brought us to a different conclusion.

In order to be at most service to your clients the sales force, whoever few or many these may be,  must have knowledge of the businesses that they serve and be prepared to put in the effort to understand what the real issues that these clients face. What they need and want.

Without this effort and the expertise necessary to develop this relationship and the product then the offering will be a “so what?” and be subject to the competitive “me too and cheaper”.

In our opinion, so many businesses suffer eroding profit margins and customer base without analysing the why.

Make time – gather the appropriate information and review in light of the above. You’ll be surprised by what you will find and what a difference this will make to the health of your business.

Tano Rebora, Icon Business Solutions Ltd.