social networks Archives - Blog & articles

I stumbled across an extract of Newsnight’s economics editor Paul Mason’s new book in the g2 section of the Guardian yesterday. A very interesting read. Titled ‘Why It’s Kicking Off Everywhere: The New Global Revolutions,’ Mason examines how technology has been at the heart of the recent global unrest and has been used as a platform for outpourings of discontent.

From Occupy protestors in San Francisco, Egyptian anti-government bloggers, to mobile phone footage of the London riots, Mason illustrates how social media and new technology were crucial in shaping the revolutions of 2011, just as they shaped industry, finance and mass culture in the preceding decade.

Mason writes: “Here, the crucial concept is the network – whose impact on politics has been a long time coming. The network’s basic law was explained by Bell Telephone boss Theodore Vail as early as 1908: the more people who use the network, the more useful it becomes to each user.

The most obvious impact of the “network effect” has been on the media and ideology. Long before people started using Twitter to foment social unrest; mainstream journalists noticed – to their dismay – that the size of one’s public persona or pay cheque carried no guarantee of popularity online. People’s status rises and falls with the reliability and truthfulness of what they contribute.

Once information networks become social, the implications are massive: truth can now travel faster than lies, and all propaganda becomes instantly flammable. Sure, you can try to insert spin, but the instantly networked consciousness of millions of people will set it right: they act like white blood cells against infection so that ultimately the truth, or something close to it, persists much longer than disinformation.”

Read Paul Mason’s blog ‘Idle Scrawl’.

To get your hands on a copy of ‘Why It’s Kicking Off Everywhere: The New Global Revolutions,’ for less than £10, visit Amazon.

Release date – 16^th January

Seven Creative’s well established and new customers are recognising the growing importance of social media. We’re proud to say that we can now offer customers new and innovative services ranging from writing blog entries, Twitter posts and Facebook updates, to designing and personalising social networks.

Ellie Storey, Social Media Manager at Seven Creative, said “There is so much competition on the digital high street that simply having a website is often not enough. So due to the changing needs of our customers, and demand, we have expanded our services to include a new social networking service.”

Twitter now boasts an impressive 175 million users, and Facebook has 640 million users across the globe, half of which log on daily. Blogs are increasingly common and websites including Search Engine Optimised text are now a must in order to compete successfully.

Seven Creative’s principle designer Chris Day said, “Using social networks to increase visibility is something we all need to do these days as the landscape of the internet changes. Social network integration is often difficult to get to grips with and certainly not something most business owners have the time to do properly. That’s where we come in.”

“We can provide the full spectrum of social networking services to get your business in front of your customers. We are able to assess how your company can benefit from social networking and work with your available budget to help you get the best from it, ” said Chris.

Social Media: The Benefits

Social media allows your customers to immediately give feedback on your products, services and marketing techniques.
It provides you with an easily accessible personal relationship with your customers that is designed to make them want to support your company and buy your product.
It provides you with advertising and encourages a sense of camaraderie between you and your customer.
Social media is a great way for your customers to remember you, your product and your brand. It’s also about customers getting to know other people and a product or service, with product loyalty being an end goal.

Contact Seven Creative now for more information.

T: 0114 383 0711

Email Ellie at: ellie@sevencreative.co.uk

Or visit our website: www.sevencreative.co.uk