Outlook – certificate security warning

Skip to solution 1 (turning off SSL) or solution 2 (changing your email collection address)

If you’re using Outlook and getting the the following error message when you try to collect your email, read below for a couple of possible solutions to the problem:

the server you are connected to is using a security certificate that cannot be verified. The target principal name is incorrect

“The server you are connected to is using a security certificate that cannot be verified. The target principal name is incorrect””The target principle name is incorrect””Do you want to continue using this server?”

The cause of the problem

This problem is caused when the POP3 address (email collection) doesn’t match the SSL certificate that is being used.

The solution to the problem

Solution 1 means turning off the SSL encryption requirement, however, many SMTP servers require this SSL setting to successfully send your email so this may not be an option. Also, not using an encrypted connection may leave your correspondence vulnerable. If you’re unsure, get professional support. However, if you try this option as you can always change the setting back again afterwards:

  1. Open Outlook
  2. Click ‘Tools’ from the top menu
  3. Select ‘account settings’ from the ‘tools’ menu
  4. Highlight the email account you are having trouble with and press ‘Change’
  5. From the ‘Change e-mail account’ page click on ‘More settings’
  6. From the ‘Internet email settings’ page choose the ‘advanced’ tab
  7. Un-tick the ‘This server requires authentication’ option
  8. click ‘OK’, then ‘next’ then ‘Finish’

To undo the changes, follow the above instructions again

Turn off SSL

Turn off SSL

Solution 2 means changing the POP3 (or IMAP) collection address to match the certificate. If you’re not able to contact your ISP to get the correct settings you may be able to guess the right address:

  1. Open Outlook
  2. When the error message appears (as shown at the top of the page) take the name of the certificate from the error massage by selecting ‘view certificate’, for example, in this instance it’s ‘*.hosts.co.uk’
  3. close the error dialogue box
  4. Click ‘Tools’ from the top Outlook menu
  5. Select ‘account settings’ from the ‘tools’ menu
  6. Highlight the email account you are having trouble with and press ‘Change’
  7. From the ‘Change e-mail account’ page, change the ‘incoming mail server’ address to match the certificate domain, e.g. if the address in this box is something along the lines of ‘pop3.yourdomain.com’ and the certificate address is ‘*.hosts.co.uk’, change the incoming mail server address to ‘pop3.hosts.co.uk’ (don’t forget to keep a note of the current settings just in case you need to change this back)
  8. Click next then finish
  9. Send and receive to check if the problem has been fixed
Change the incoming mail server address to match the certificate address

Change the incoming mail server address to match the certificate address

How take a screen capture on your HTC One

Instructions to do an HTC One factory reset

Instructions to do an HTC One factory reset

Taking a screen capture on the HTC One is remarkably simple compared to previous versions of the phone. Here’s how you do it:


  1. Whilst holding the power button down, press the ‘home’ button at the bottom of the phone
  2. You have just taken a screen capture and can now find it in your gallery

How apply or remove a PIN or pattern lock to your HTC One

Instructions to do an HTC One factory reset

Instructions to do an HTC One factory reset

The following steps show you how to either apply or remove the automatic PIN or pattern lock on your HTC One phone. The PIN and pattern lock appear when your phone is turned on or when it wakes from sleep.

**IMPORTANT** Been drinking? Don’t do it now! Seriously! Simply set a reminder for the morning and do it then instead. You’ll thank me!

Remember to use a pattern or PIN number you’ll remember and write it down somewhere too. Here goes:

Here goes:


  1. Pull down the top menu and select ‘settings’ from the top right corner.

    Pull down the top menu and select 'settings'

    Pull down the top menu and select ‘settings’

  2. From the ‘settings’ menu select ‘security’.

    From the 'settings' menu select 'security'.

    From the ‘settings’ menu select ‘security’.

  3. Use the options under ‘screen security’ to either set a PIN or pattern to unlock your phone.

    Use the options under 'screen security' to either set a PIN or pattern to unlock your phone.

    Use the options under ‘screen security’ to either set a PIN or pattern to unlock your phone.

How to format your HTC One (factory reset)

Instructions to do an HTC One factory reset

Instructions to do an HTC One factory reset

The following steps show you how to hard reset or factory reset your HTC One

This is pretty self explanatory. Remember that this will wipe the phone so make sure that you have backed up everything you want to keep first!

Here goes:


  1. Turn off your phone.
  2. With the phone turned off, press and hold the VOLUME DOWN button, and then briefly press the POWER button.
  3. Wait for the screen with the three Android images to appear, and then release the VOLUME DOWN button.
  4. Press VOLUME DOWN to select CLEAR STORAGE, and then press POWER.
  5. Press VOLUME UP to start the factory reset.

Updating your email password and security settings on Outlook 2007

Here is a short tutorial on how to update your email password and change the connection to the SSL security type.

Note: this tutorial relates to email collection (POP3 or IMAP) not email sending (SMTP) and email collection connection security only.

Updating the email collection security type to SSL

Step 1 – open Outlook and select ‘account settings’ from the ‘tools’ menu

open Outlook and select 'account settings'

open Outlook and select ‘account settings’

Step 2 – from the ‘account settings’ dialogue box, highlight the account you’d like to change then press the ‘change’ button

from the 'account settings' dialogue box, highlight the account you'd like to change then press the 'change' button

from the ‘account settings’ dialogue box, highlight the account you’d like to change then press the ‘change’ button

Step 3 – from the ‘change email account’ dialogue box select ‘more settings’

from the 'change email account' dialogue box select 'more settings'

from the ‘change email account’ dialogue box select ‘more settings’

Step 4 – from the ‘internet email settings’ dialogue box choose the ‘advanced’ tab from along the top then make sure the ‘this server requires an encrypted connection (SSL)’ tick box is ticked

from the 'internet email settings' dialogue box choose the 'advanced' tab from along the top then make sure the 'this server requires an encrypted connection' tick box is ticked

from the ‘internet email settings’ dialogue box choose the ‘advanced’ tab from along the top then make sure the ‘this server requires an encrypted connection’ tick box is ticked

Step 5 – click ‘OK’ and then from back at the ‘change email account’ dialogue box press ‘next’ then ‘finish’

click OK then from the 'change email account' dialogue box press 'next' then 'finish'

click OK then from the ‘change email account’ dialogue box press ‘next’ then ‘finish’

Updating your email collection password

to update the password used to collect your email:

Step 1 – follow the above steps 1, 2 and 3

Step 2 – type in your new password into the ‘password’ box on the ‘change email account’ page

type in your new password into the 'password' box on the 'change email account' page

type in your new password into the ‘password’ box on the ‘change email account’ page

Step 3 – press ‘next’ then ‘finish’

 

 

 

Build your business with a blog

Here at Seven Creative web and marketing agency, we know how important it is to have a great website and a strong presence online. According to a recent study, over 50% of consumers use the internet as a first port of call to find out more about a new business or service.

So, you have a great website – what next?

Seven Creative think that a great way to make the most of your website and boost your online presence is to start a company blog. And we’re not alone; numerous businesses across the world are reaping the benefits of blogging. Connecting your blog to your website can do wonders for its traffic flow, as well as many other benefits that we’ll discuss here.

How can a blog help your business?

To blog or not to blogBecome an expert in your field

By writing about subjects that are relevant to your industry, you can become an expert in your field. It’s not difficult to come up with subjects for your blog posts, especially when you’re working in your industry on a daily basis.

New products, services, industry news gathered from a quick Google search, product development, case studies; these can all spark the beginnings of a great post.  By demonstrating industry knowledge, you can establish your professional credibility and expertise!

Build relationships with customers

Having a blog is a great way to engage with existing customers and potential clients.  It goes without saying that building relationships with customers is a must for the development of a successful business. Even if your company is based online and you never meet your customers face to face, informative and interesting blog articles are a great way of communicating, building dialogue and providing a platform for customers to contact you.

Blogs and search engine optimisation

Aside from the above benefits, blogs can also be used as a tool to drive traffic to your main website by boosting the search engine optimisation. Remember, not only are you writing informative articles to attract people’s attention and engage them with valuable content, if you make sure that your articles are rich in key words and popular search terms, your blog can increase your SEO efforts too.

If you would like a blog for your business, but don’t have the time to dedicate to it, or the skills to set it up yourself, Seven Creative web and marketing agency can help. We have set up blogs for a number of clients in a wide variety of industries.  And if you’re stuck for original, interesting content, we can take care of that too. We can even write the articles for you, as frequently as you like! For more information, contact Chris at the Seven Creative office on 0114 383 0711 or contact us via our website.

Would you like a free iPod, Nintendo 3DS or Kindle Fire?

All you have to do to is find us a potential Social Media client! 

If they go on to sign up with one of our social media packages for the minimum 3 month term, you can have your pick of one of these fantastic gifts.

Here at Seven Creative, we offer a range of social media management packages that can be tailored to suit all businesses. We can set up and write blogs, manage your social networking and take care of your email marketing.

So who do you know that wants to bring their business into the 21st century with the power of social media, but doesn’t have the time or knowledge to do it themselves? Refer them to us and you will be rewarded!

Festive networking event at 3SL Dental

Networking event at 3SL Dental Sheffield

Networking event at 3SL Dental Sheffield

Put this date in your diary now!

3SL Dental in Sheffield is hosting a festive evening of informal networking with free mince pies and mulled wine.

The evening takes place on Wednesday 12th December from 5.30pm and is free to attend. If you leave your car at Q-Park you’ll receive 2 hours of free parking courtesy of 3SL.

3SL Dental is located on Norfolk Row between the top of Fargate and Norfolk Street (the Crucible).

The evening will be a great opportunity to network and socialise. And as it is late night shopping, you could even finish your Christmas shopping on your way home!

Get in touch for more information or visit the 3SL Dental website

Directions to 3SL Dental

Q-Park to 3SL Dental - either through the Winter Gardens or past the Town hall

Q-Park to 3SL Dental – either through the Winter Gardens or past the Town hall

3SL Dental is halfway along Norfolk Row which is the pedestrian path running parallel to Surrey Street that joins the top of Fargate with Norfolk Street and the Crucible. The address is:

3SL Dental,
18 Norfolk Row,
Sheffield,
S1 2PA

Q-Park is the multi-storey car park on Arundel gate that some people have remarked looks similar to a ‘cheese grater’. Pick up your voucher on the evening to receive your free 2 hour parking voucher which can be used in the automatic payment machines. The address is:

Q Park,
Turner Street,
S2 4AA,
Sheffield

To get to 3SL from Q-Park, simply head either towards the Town Hall or through the Winter Gardens.

3SL Dental, Norfolk Row, Sheffield

3SL Dental, Norfolk Row, Sheffield

Popular viral marketing campaigns

There have been many popular viral marketing campaigns in the last few years. Here at Seven Creative towers, we’ve been giggling away at the new Bodyform advert. OK, so there are more women in our office than men, but even Chris managed a guilty smile and a few words of praise for its originality.

The Bodyform video is actually a response to a post on the Bodyform Facebook page. Many are of the opinion that it’s a set up (including us) but whether real or not, the response by Bodyform is pure genius.

A man called Richard (supposedly) writes a long post on Facebook accusing Bodyform’s depiction of periods as a joy filled action packed week as being misleading. Incidentally, his own girl friend has been known to turn into ‘the little girl from the exorcist with added venom and extra 360 degree head spin.’ The video response is a faux apology by the CEO of Bodyform (allegedly) laced with sarcasm and humour that will leave both men and women chuckling.

The Blair Witch

We can’t talk about viral marketing campaigns without mentioning this one. Using a cheap guerrilla campaign, a film was released onto the internet about a group of American teenagers that had vanished, and the so called recovered footage of the spooky events that followed. The film was a huge success, and the mystery and rumours that surrounded the developing story were exacerbated by the simple fact that no one was quite sure if the story was true.

Old Spice: The man your man could smell like

This one was definitely for the girls, despite being all about the men’s fragrance and toiletry range Old Spice. What was  particularly impressive about this advert was that in less than a minute, Old Spice had re-branded itself from an old fashioned granddaddy scent (my Granddad has worn Old Spice for as long as I can remember), to a brand suitable and trendy enough for the 18-25 demographic.

It was so funny that you couldn’t have a conversation with a group of lads at the time without one of the random, nonsensical quotes being dropped in. The Old Spice guy then went a step further by answering questions on Twitter, including conversations with the king of Twitter himself, Ashton Kutcher.

Threshers Viral E-mail

Sometimes the best viral marketing campaigns are those born out of pure accident. When Theshers offered its suppliers a 40% discount on wine and champagne, the mass market caught wind of the deal.  Subsequently, the voucher appeared on blogs and social media channels, and suddenly everyone had an email in their inbox promising cheep booze.

Well, who could say no to that? No one it seemed, as queues formed outside stores and the website crashed under the strain. A spokesperson for Threshers admitted “It was never intended to get this big.” But no one could deny that it was great publicity of the company, and it certainly got them noticed.

If you would like advice on getting your business noticed, Seven Creative can help. From email marketing to social media, we can take your businesses’ marketing strategy to the next level. Call the team at Seven Creative today on 0114 383 0711 or visit our website for more information.

Business to Business Content Marketing

According to the latest report by Holger Schulze for Optify, content marketing is becoming more popular. A massive 83.5% of business to business marketers are said to be increasing their content marketing production over the next year.

The 2012 B2B Content Marketing Trends Survey also found that of the members of the B2B Technology Marketing Community on LinkedIn, the top 3 goals through content marketing are Lead Generation (68%), Thought Leadership/ Market Education (50%) and Brand Awareness (39%).

Content Marketing Tactics

Business to business marketers uses a variety of tactics to achieve their content marketing goals. According to the 2012 B2B Content Marketing Trends Survey, the most popular content tactics are as follows:

  •  Case studies (62%)
  •  Whitepapers and e-books (61%)
  •  Press releases (58%)
  •  Newsletters (55%)
  •  Blogging (51%)

Content is King

In addition to the statistics above, B2B marketers claim that successful content starts with compelling story telling, originality and customised content, followed by well edited copy and professional writing.

Social Networking

The study also found that social media platforms are an important part of content marketing. Among B2B marketers, LinkedIn is the favourite social media platform, followed closely by Twitter and Facebook.

Yes, we do keep going on about it, but as the above research shows, interesting and compelling content will boost the effectiveness of your marketing. Seven Creative are able to produce a high standard of content on your behalf to be used in blogs, newsletter and social media (to name a few). We can even manage these channels for you if you wish.

For more information about how we can take your content marketing to the next level, contact Seven Creative today. There’s proof it works, so don’t get left behind!