Category Archives: Tutorial

What is a URL shortener and should I use one?

What is a shortened link?

A URL link shortner is a way of shortening or disguising a link. They’re normally used to create a shorter version of a very long link but can also be used to track click-throughs or often to disguise a link (commonly for nefarious purposes!).

What does a shortened link look like?

Here are some examples:

Example 1 – shorten long URLs

Seven Creative publish a new article but the URL is very long. They want to post the link to their Facebook page but the link is just too long. So they decide instead to use a URL shortener before posting:

The URL: https://sevencreative.co.uk/seven-creative-shortlisted-for-digital-communication-award-at-sheffield-business-awards/

Is shortened to:

bit.ly/3f9rDCB

The shortened link is posted to their Facebook page. When someone click the link it opens the long link

Example 2 – track links

Seven Creative are conducting an integrated marketing campaign to promote their SEO services. They’re using a combination or viral marketing, paid for placement, and organic social media. In order to track their ROI they need to be able to see which links are brining in the most traffic:

The URL: https://sevencreative.co.uk/seo-agency-in-sheffield/

Is shortened to:

bit.ly/35qAhIj

https://bit.ly/2Wfpc8W

and

bit.ly/2xnYCBZ

All of which resolve to the original URL. And they also create a final shortened URL (for other SEO purposes):

bit.ly/sheffield-seo (although still a shortened link, this also more user-friendly)

When people click on these links, the source is tracked giving them an indication of where the traffic came from and which marketing activity is having the biggest effect

Example 3 – disguise links

A scammer hacks someone’s website and places several pages there selling fake designer clothes.

They want to send out a million spam emails to get people to get them to visit their new pages, but, not only do they have to disguise the URL (or the fact they’re hosting their content on a hacked website), they also have to disguise the link to avoid it being picked up by spam filters – with a shortcode link, as you saw in example 2, you can have many links as you like all resolving to one URL

How do I get a shortened link or link shortener?

There are several options for links shortners but the easiest is to use one of the many free link-shortening services – the most well-known of these is Bit.ly

Alternatively, you can install some free link-shortening software on your website and do it that way, or finally you can simply create 301 redirects for short URLs to the longer ones

Should I use a URL shortener?

These days we don’t really have need to use a link shortener as the places we share our links (like on social media) will often shorten our links for us.

However, there’s not real reason why you shouldn’t use one if you feel you need to. Just remember that people are more web-savvy and cautious these days so may not click on a link if they can’t see its destination

How do I change my Outlook email account to use SSL?

SSL is an encryption method for sending emails and will help avoid the emails you send being seen by unintended recipients.

It stands for Secure Socket Layer and this quick tutorial will show you how to configure Outlook to send using the SSL method.

The example below uses Outlook 2007, however, this will still apply to similar version of this email client.

Remember, making changes to your Outlook settings may result in you not being able to collect or send email any more so if you’re not 100% sure what you’re doing, please get help from an expert

1. Open Outlook

2. Select ‘Tools’ then ‘Account settings’

Select ‘Tools’ then ‘Account settings’

3. Highlight the email account you need to change and press the ‘change’ button

Highlight the email account you need to change and press the ‘change’ button

4. Select ‘more settings’

Select ‘more settings’

5. From the ‘Internet email settings’ dialogue box, select the ‘advanced’ tab

From the ‘Internet email settings’ dialogue box, select the ‘advanced’ tab

6. Tick the box that says ”the server requires an encrypted connection’

Tick the box that says ”the server requires an encrypted connection’

7. Choose your required type of encryption from the drop-down box

Choose your required type of encryption from the drop-down box

8. Click ‘OK’ then ‘next’ on the ‘Internet email settings’ page, then ‘finish’

9. If your email account is not able to send emails, follow the steps 1 to 5 again then try changing your incoming port to 995 and your Outgoing port to 587, then step 8. If this doesn’t work you can follow steps 1 to 5 then select ‘restore defaults’, then step 8

If your email account is not able to send emails, follow the steps 1 to 5 again then try changing your incoming port to 995 and your Outgoing port to 587, then step 8. If this doesn’t work you can follow steps 1 to 5 then select ‘restore defaults’, then step 8

How to reset your Zen Cart ecommerce admin password manually

Disclaimer and warning: manually editing your Zen Cart database runs the risk of corrupting your site and losing everything so only attempt this if you’re confident you know what you’re doing and are happy to take the risk. This tutorial is intended as a quick guide and relates for standard Zen Cart installations only. If you have any concerns or are not experienced with PHP MyAdmin, MD5 hashes or editing a database, please ask an expert to do this for you instead. We can’t be held responsible for anything that might go wrong as a result of attempting to fix this yourself.

If you’d prefer us to manually reset your Zen cart password, get in touch.

If you’re using Zen Cart and lose your password, for whatever reason, and the ‘resend password’ option isn’t working, it is possible to manually reset your password directly through the database.

Here is how you do it:

Log in to your Zen Cart database using PHP MyAdmin
Find the ‘admin’ table
Replace the MD5 hash with the following: 351683ea4e19efe34874b501fdbf9792:9b
Go back to the login page on your Zen Cart site and login again using the password ‘admin’

Once you’re logged in to your site again you’ll need to reset the password straight away to something more secure. Good luck!

More information on Zen Cart passwords

An MD5 hash is an algorithm generally to encrypt a password. This algorithm is one-way meaning you can’t de-encrypt the phrase or word from the hash.

There are, however, several openly available databases allowing you to look up an MD5 hash to find the corresponding word or phrase so this is why it’s very important to choose a complicated string when you pick your password. All the commonly occurring words and common passwords can be easily found but a password that is long, unique and complex will be almost impossible to discover.

Long, complex passwords are, however, not very user friendly for us humans so many people still decide to go against the advice and choose something simple for their password so one way to get round this problem is by using a ‘salt’

A ‘salt’ is a word or phrase that is combined with the required password to create the MD5 hash. When you log into your website, this is how the site checked you’ve entered the right password:

Combines what you’ve entered in the ‘password’ field with the predefined ‘salt’
Creates an MD5 hash from this combination
Compares this hash with the correct password hash stored in the database
Match means the password is correct

Let us know if you need any help with your Zen Cart passwords

How to take a screen capture and send it by email

This tutorial is about taking a shot of your computer screen and sending it – very useful when asking for technical support by email. This assumes you are using a PC and a local email client such as Outlook.

Get whatever it is you’d like to get a screen capture of up on your screen
Press the ‘PRTSC’ button. This is short for ‘Print Screen’ and will take a snapshot of your computer screen before sending it. Note: if you’re sending a screen capture of a website, you can press F11 to go full screen before taking the capture (press F11 again to exit full screen mode)
PRTSC – press to take a screen capture
Open your email client and open a new email
With the cursor in the body of the email at the appropriate place, press and hold ‘CTRL’ then press ‘v’ once. This will paste the screen capture from your clipboard into the email.
Insert screen capture into your email

Updating your password in Outlook 2010 tutorial

It is very simple to update your email collection (POP3) password in Outlook 2010 by following the steps below:

Open Outlook
Click on the ‘File’ option at the top of the page
you’ll now have an option for ‘account settings’ – click here
Open Outlook 2010, click ‘file’ option at the top of the screen, then click on ‘account settings’
click on the account you’d like to change then select ‘change’
Click on the email account you’s like to change then select ‘change’
from the ‘account settings page, type in your new password in the ‘password’ box
From the ‘account settings’ page, type in your new password into the ‘password’ box then press ‘next’
click ‘next’
click ‘finish’

Updating your email password and security settings on Outlook 2007

Here is a short tutorial on how to update your email password and change the connection to the SSL security type.

Note: this tutorial relates to email collection (POP3 or IMAP) not email sending (SMTP) and email collection connection security only.

Updating the email collection security type to SSL

Step 1 – open Outlook and select ‘account settings’ from the ‘tools’ menu

open Outlook and select ‘account settings’

Step 2 – from the ‘account settings’ dialogue box, highlight the account you’d like to change then press the ‘change’ button

from the ‘account settings’ dialogue box, highlight the account you’d like to change then press the ‘change’ button

Step 3 – from the ‘change email account’ dialogue box select ‘more settings’

from the ‘change email account’ dialogue box select ‘more settings’

Step 4 – from the ‘internet email settings’ dialogue box choose the ‘advanced’ tab from along the top then make sure the ‘this server requires an encrypted connection (SSL)’ tick box is ticked

from the ‘internet email settings’ dialogue box choose the ‘advanced’ tab from along the top then make sure the ‘this server requires an encrypted connection’ tick box is ticked

Step 5 – click ‘OK’ and then from back at the ‘change email account’ dialogue box press ‘next’ then ‘finish’

click OK then from the ‘change email account’ dialogue box press ‘next’ then ‘finish’

Updating your email collection password

to update the password used to collect your email:

Step 1 – follow the above steps 1, 2 and 3

Step 2 – type in your new password into the ‘password’ box on the ‘change email account’ page

type in your new password into the ‘password’ box on the ‘change email account’ page

Step 3 – press ‘next’ then ‘finish’

How to use Gmail as your SMTP server using Outlook

This tutorial will show you how to use your free Gmail SMTP server to send emails from your personal email accounts using Outlook (this example uses Outlook 2007 but still applies in principle to the other versions of Outlook and other local email clients)

This has been prompted by the news that many Virginmedia customers have recently been informed that they will no longer be able to use their Virginmedia SMTP address to send emails other than from their Virginmedia email address. This tutorial will show you how to use your Gmail SMTP address instead

Step 1.

Open Outlook and select ‘tools’ (from the top menu) then select ‘account settings’

Step 2.

Highlight the account you would like to modify then press ‘change’

Step 3.

From the ‘internet email settings’ page, select ‘more settings’

Step 4.

Fill in the information in the three boxes on the ‘general’ tab (the name you’d like to call this account can be anything, you can leave organisation blank and the reply-to addrsess is the address you’d like people to reply to)

Fill in the information in the three boxes on the ‘general’ tab

Step 5.

On the outgoing server tab, fill in the following

tick the box that says ‘my outgoing server requires authentication’,
tick the ‘log on using…’ option
in the ‘user name’ box, type in your full Gmail email address
in the password box, type in your Gmail password (the same one you’d use to log into your Gmail account)
un-tick the ‘require secure password authentication’ and ‘log into mail server before…’ options

On the outgoing server tab, fill in the following

Step 6.

No need to change anything on the ‘connections’ tab

Fill in the following on the ‘advanced’ tab

change ‘incoming server (POP3)’ to 995
tick the box ‘the server requires an encrypted connection (SSL)’
change ‘outgoing server’ to 587
from the drop-down options, change the ‘use the following type of encrypted connection’ to TLS
leave ‘server timeouts’ as is
un-tick the ‘leave copies of the messages on the server’ (…which will download the actual email to your computer as opposed to just a copy – this helps avoid duplication)
tick ‘OK’ to take you back to the ‘internet e-mail settings’ page

Fill in the following on the ‘advanced’ tab

Step 7.

Back on the ‘internet e-mail settings’ page, click next to save the changes

How to Add Users to your Google Analytics Account

If you want someone else to be able to view or use your Analytics account then you should carry out the steps below:

1. Log in to your analytics account at google.com/analytics

2. Go to your account dashboard or the dashboard for the domain you want to share access to

3. Click on “Admin” at the top right of the screen (see below)

4. On the next screen, click on “Users” (see below)

5. On the next screen, click on “+New User” (see below)

6. Insert an email address (or choose from one you have used previously) and assign them as either a user or administrator, then press “Create User” (see below).

TA DAH!!

The added user can now use view your analytics reports

Short-cut to easily clear formatting from text in a Word document

Clearing formatting from a Word document

Here is a really simple and easy way to clear formatting from text in a Microsoft Word document, for example, when you’ve cut and pasted from a website or another document

Very simply highlight the text, press and hold CTRL then press the ‘space bar’

Highlighting the text can be done easily in one of three ways:

Press CTRL + A to select all
place the cursor just before the text you’d like to highlight, press and hold the left-mouse button and drag the hightlighted area over the text you’d like to highlight
Place the cursor at the start of the text you’d like to highlight, press and hold the ‘SHIFT’ button and use the arrow keys to move the highlighted area to the right place

Please note, if you’d like to select non-adjoining areas of text at the same time, press and hold the ‘CTRL’ key while you’re selecting text

Outlook 2007 – adding SMTP authentication

When using a laptop or mobile device, you’re potentially going to be sending emails over many different internet networks. In order to make sure that only the allowed users are using a particular SMTP to send email, they commonly require a user-name and password to log into the SMTP server every time an email is sent. This is not something you’d normally notice as your computer should do this automatically in the background, however, if that authentication fails, you’ll not be able to send emails

If your outgoing email server on Outlook 2007 requires authentication, use the following steps to add the user-name and password:

Open Outlook
Click the ‘tools’ tab from the top menu then click ‘account settings’
Highlight the account you’d like to edit then select ‘change’
On the internet e-mail settings page click ‘more settings’
On the internet e-mail settings page click ‘more settings’
On the new window, click the ‘outgoing server’ tab
On the new window, click the ‘outgoing server’ tab
Change the following settings:
1. Tick the box ‘my outgoing server requires authentication’
2. Tick the ‘log on using’ button
3. Type in your normal username and password
4. Tick the ‘remember password’ button
Click ‘OK’ which will take you back to the main ‘email settings’ page
Click ‘next’
Click ‘finish’